The Peloton Enlists Magnifi Online To Generate Leads through Search Engine Marketing

Released on: October 30, 2008, 7:43 pm

Press Release Author: Magnifi Online

Industry: Marketing

Press Release Summary: Magnifi Online, a Leading Search Engine Marketing Agency, to
Provide Full Range of Services for

Press Release Body: San Diego, CA - October 29, 2008 - The Peloton, a luxury condo
and loft community in Boulder, CO has aligned with Magnifi Online, a full-service
Search Engine Marketing agency to promote their website through popular search

While The Peloton had been running pay-per-click advertising on Google, Magnifi
Online, working in tandem with The Peloton's agency of record, Epiphany, In3c.,
recommended an advanced search engine marketing strategy. The strategy included
optimizing The Peloton's website for organic search engine rankings and
simultaneously re-structure the pay-per-click search engine advertising and
including conversion tracking and optimization toward The Peloton's objectives.

"We quickly saw the opportunity to apply advanced strategies to increase targeted
traffic to The Peloton's website through SEO and PPC, while increasing the ROI on
their existing Search Engine Marketing program. Our experience in optimizing PPC
campaigns to deliver increased traffic and leads at lower costs was leveraged to
build a successful PPC campaign for The Peloton," says Kris Hutchinson, CEO and
Founder of Magnifi Online.

Real estate is one of the most competitive industries for Search Engine Marketing as
recent studies show that 3 out of every 4 homebuyers are turning to search engines
to begin their search. As the industry becomes more competitive, less sophisticated
advertisers often start increasing their bids wildly in an effort to stay at the top
of the search results while more advertisers are competing for the same amount of
traffic. The Peloton is staying ahead of the curve by proactively refining their
Search Engine Marketing strategy to capture organic and paid search traffic

Through Magnifi Online's partnership with Epiphany, Inc., the search engine
marketing strategy was integrated into The Peloton's general marketing plan. With
proven experience in generating leads for real estate developers and improving the
cost efficiency of search engine marketing campaigns, Magnifi Online's was able to
greatly improve The Peloton's PPC performance by utilizing smart, data-based bidding
strategies; thorough keyword research and data analysis; extensive ad testing; and
in-depth strategic thinking.

Magnifi Online's approach to SEO involved providing a thorough audit and actionable
recommendations for improving the website's architecture, content, and link building
techniques. Magnifi Online employed analytical keyword research utilizing industry
tools to identify the most opportunistic keywords for organic rankings.

The Peloton (, a new-urban community two blocks from
Boulder's vibrant 29th Street Entertainment District, is a thriving development
where luxury amenities meet a down-to-earth community atmosphere. Vice President of
Sales and Marketing, Freddy Halcomb, says "The Magnifi Online team has taken us to a
new level of Search Engine Marketing. With full tracking and optimization
capabilities we now have the full picture and can understand the cost of each lead,
which has exceeded our expectations."

About Magnifi Online

Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine
optimization (SEO) company with results-based experience increasing conversions and
improving ROI. Through strategic partnerships with marketing and advertising
agencies Magnifi Online seamlessly integrates fully managed search engine marketing
services into their clients' existing marketing programs. Magnifi Online has proven
experience in effectively generating leads for real estate developers across the
globe. With clients spanning B2B and B2C industries such as e-commerce, real estate,
finance, health, travel, technology and entertainment, Magnifi Online's success
comes from employing a customized and hands-on approach to each one of its clients'

Magnifi Online is based in San Diego, CA and can be contacted at 1-800-490-1778, or
by visiting Questions regarding this release should be
directed to June Bryant at 1-800-490-1778 or

Web Site:

Contact Details: 2525 Northside Drive, Ste 306
San Diego, CA 92108
(800) 490-1778

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...