The Wine School of Philadelphia a great success in Atlantic City

Released on: October 27, 2008, 9:33 am

Press Release Author: Beth Case

Industry: Food & Beverage

Press Release Summary: The Wine School of Philadelphia's Premiere Wine Room - a
prominent part of the Atlantic City Food and Wine Festival - is being hailed as a
great success.

Press Release Body: The Wine School's Premiere Wine Show is being hailed as "a great
success". From October 17 - 19, nearly 2400 wine enthusiasts attended the school's
Premiere Wine Show in Atlantic City. "I am stunned at how many people were there,"
says Wine School staffer Frank Cipparone. This was the first annual Premiere Wine
Show, and was held in conjunction with the Atlantic City Food & Wine Festival.

The event was heavily attended by both consumers and wine industry veterans,
including representatives from many regional wine distributors and wine shops. The
Premiere Wine Room was an innovative departure for the school. "Most of these
events feature well known brands, and that's about it," says Keith Wallace. "We
broke with tradition and featured small boutique wineries. We also added the
element of wine education into the mix." The event featured over one hundred brands
from around the globe.

The wine seminars given by The Wine School senior staff were delivered to full
houses and often standing room crowds. Brian Freedman - Director of Education at
The Wine School - taught the popular Wine 101 while Frank Cipparone, the school's
Italian wine specialist, talked on Italian wines. Founder Keith Wallace ended the
three day event riffing on all things wines much to the delight of seminar attendees
and vendors.

" I am glad we could be a part of the event," says Giselle Vezer of California's
Vezer Family Vineyard, "the Wine School's staff was amazing." Many others were
impressed by the event, including Michael H. Pelosi, owner of GrapeVine Imports, and
Robert Hall of Robert Hall Winery.

Pelosi went on record stating that "the event was a huge success. I will definitely
do it again next year." Important wine industry veterans in New Jersey, such as
Charlie Beatty of Canal's Bottlestop, praised the event as "very well done."

"After months of hard work, I am incredibly proud of my team" says Keith Wallace of
the Wine School. "The Premiere Wine Event was even better than I could have
imagined. We offered an innovative approach and it paid off. I owe it all to my
staff and volunteers, they did an amazing job."

For wineries and distributors who are looking to become involved with The Wine
School's Premiere Wine Shows, please contact Beth Case at 800-817-7351 or email

Web Site:

Contact Details: Beth Case
The Wine School
2006 Fairmount Avenue
Philadelphia, PA 19130

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