Released on: October 20, 2008, 3:07 pm

Press Release Author: Y Public Relations

Industry: Small Business

Press Release Summary: With its comprehensive collection of affordable and
results-driven teeth whitening systems, Whiter Image has quickly emerged as one of
the leaders in the $14 billion dollar teeth whitening industry. Founded in November
2007, the Whiter Image product line has already been selected by over 160
distinguished resorts, salons, spas, and retailers across the world.

Press Release Body: Whiter Image's(tm) Teeth Whitening Systems Experience
Phenomenal Growth in First Year of Operations

Atlanta, GA (October 17, 2008) - With its comprehensive collection of affordable and
results-driven teeth whitening systems, Whiter Image has quickly emerged as one of
the leaders in the $14 billion dollar teeth whitening industry. Founded in November
2007, the Whiter Image product line has already been selected by over 160
distinguished resorts, salons, spas, and retailers including: Wynn & Encore Las
Vegas, Trump Towers Las Vegas, Starwood VO, Treasure Island Las Vegas, The
Greenbrier, Boca West Country Club, Planet Beach, and many others. Offering both a
chair-side Premium Whitening System for salons and spas along with a Home Edition
Kit and a unique TOGO Whitening Pen, Whiter Image's ongoing customer support,
advanced formulations, affordability, and safety protocols have allowed the company
to exceed all sales expectations and expand internationally. Whiter Image's success
can be attributed in large part to the following:

Ongoing Customer Training & Support: While many teeth whitening firms make this
claim, none can truly match the intensive efforts Whiter Image provides to make sure
its salon and spa accounts are successful. Utilizing both advanced technology for
training purposes combined with dedicated account specialists, marketing support,
and results-driven incentives, companies can quickly see that Whiter Image's
professional nature differs from the vast majority of teeth whitening companies in
the current marketplace. "At Whiter Image we take a very professional approach and
our clients can see the difference in our formulations, packaging, array of
products, and ongoing service makes the company stand apart from others in the
industry," states Whiter Image Co-Founder, Brad Stevens.

Advanced Formulations / Ease of Use: Whiter Image's research and development
efforts, which are supported by over 15 years of experience in the teeth whitening
industry, have allowed the company to develop products that deliver results quickly,
are easy to use/apply, and cause no sensitivity issues. Utilizing both carbamide
peroxide and hydrogen peroxide for different products enhanced with safe and
effective accelerators and hydrators, clients will have no trouble using the
products and will see immediate results. (Results vary based on condition of teeth
and product used.)

Affordable Product Line: The Whiter Image product line includes both a chair-side
whitening system for use in salons and spas as well as beautifully designed retail
products. The Whiter Image suggested retail price for its products ranges from $39 -
$299, making it more affordable in comparision to other whitening products on the
market. Additionally, Whiter Image will continue to launch new retail products that
can be sold in salons and spas and directly to consumers via the company's website
and selected retailers. Whiter Image remains committed to its salon and spa
customers and provides a 5% rebate to the salon and spas on all orders made directly
by their clientele online.

Professional Standards / Safety Protocols: Committed to the professional advancement
of the teeth whiting industry, Whiter Image is a founding member of the Council for
Cosmetic Teeth Whitening. The company also authored the best practices guide as
selected by industry leaders. Whiter Image is highly committed to the safety of
consumers by providing extensive training to salons and spas, thorough instructions
for its home use products, and utilizing formulations that contain safe and
effective ingredients.

For more information, please visit www.whiterimage.com.



Web Site: http://www.whiterimage.com

Contact Details: Media Contact:
Yvette Masterson / Chidimma Ozor
Y Public Relations L.L.C.
702.567.0399
yvettemasterson@ypublicrelations.com
cozor@ypublicrelations.com