Why is internet marketing better solution than offline-marketing

Released on: October 25, 2008, 10:35 am

Press Release Author: Iztok Conic

Industry: Marketing

Press Release Summary: Internet marketing, also referred to as web marketing, online
marketing, or eMarketing, is the marketing of products or services over the
Internet. Online marketing company is offering Internet marketing solutions and
online advertising services for commercial website marketing


Why is internet marketing better solution than offline-marketing

The Internet has brought many unique benefits to marketing, one of which being lower
costs for the distribution of information and media to a global audience. The
interactive nature of Internet marketing, both in terms of providing instant
response and eliciting responses, is a unique quality of the medium. Internet
marketing is sometimes considered to have a broader scope because it refers to
digital media such as the Internet, e-mail, and wireless media; however, Internet
marketing also includes management of digital customer data and electronic customer
relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet,
including design, development, advertising, and sales. Internet marketing does not
simply entail building or promoting a website, nor does it mean placing a banner ad
on another website. Effective Internet marketing requires a comprehensive strategy
that synergizes a given company's business model and sales goals with its website
function and appearance, focusing on its target market through proper choice of
advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of
the customer engagement cycle through search engine marketing (SEM), search engine
optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0
strategies. In 2008 The New York Times working with comScore published an initial
estimate to quantify the user data collected by large Internet-based companies.
Counting four types of interactions with company websites in addition to the hits
from advertisements served from advertising networks, the authors found the
potential for collecting upward of 2,500 pieces of data on average per user per

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Iztok Conic,
Agrokombinatska 13, 1129 Ljubljana, Slovenia

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