Kellogg's Report Finds Monroe Not Moss Is The Ideal Figure
on: July 24, 2009, 3:36 am
to a new report from the Kellogg company, a massive 60% of British
women say they are actually 'fruit-shaped' apple and pears but
over two thirds of the nation are desperate for the classic Marilyn
Monroe-esque hourglass figure.
a landmark study to celebrate the 50th anniversary of Kellogg's
Special K*, it was found that the ultimate slimming goal for women
is no longer being the 'Perfect 10' but to get a curvy hourglass
of whether they were 25 or 55 the hourglass figure personified
by the shapely Nigella Lawson resolutely remains the body shape
the majority of women aspire to. In fact, just 7% yearned for
the boyish and shapeless body made famous by the likes of Twiggy
in the sixties and Kate Moss in the nineties and the noughties.
over 35% of the nation's women confessing they are apple-shaped
- a shape characterized by an undefined waist - and just 13% possessing
an enviable hourglass figure - it seems shape not size is what
matters most to women these days.
research by Special
K revealed women are taking their inspiration from curvy celebrities
in the media too. While the sensuous hourglass curves of Nigella
topped Special K's inspiration index, Dame Helen Mirren was voted
the second biggest 'body booster' - becoming an inspiration to
millions after being photographed in her bikini last year, and
Dame Judi Dench came in third.
body shape boosters include seeing shapely women on TV rather
than size zero models, curvy celebrities with hunky boyfriends
(such as Charlotte Church and Gavin Henson), and older actresses
such as Helen Mirren 'baring all' for nude scenes.
Bryant from Special K said: "The report shows that women's
attitudes to slimming over the last 50 years have changed along
with their figures. It seems British women have lost their waists
but now they are demanding them back. They are more concerned
about getting a curvy hourglass shape like their grandmothers
instead of being the perfect size 10 which shows a marked shift
in attitude from the 80's and 90's when success and failure when
slimming was benchmarked against fitting into certain sized clothes."
help people achieve their ideal shape for the summer and beyond,
Kellogg's Special K has created ShapeMate,
an online tool which allows users to create their own free personal
plan and delivers expert advice tailored to meet individual needs.
The Kellogg’s site also features a BMI
calculator to help people understand if their body mass index,
a measure of a person's height versus their weight, is in the
ideal range or not.
Notes to Editors:
* Survey by Tickbox across 2,000 women across the UK.
the Kellogg company:
Since William Keith Kellogg filed the papers that officially incorporated
the Battle Creek Toasted Corn Flakes Company on 19th Feb 1906,
the Kellogg's company has been driven by the philosophy that an
diet leads to improved health.
Kellogg company is now the most successful cereal manufacturer
in the world.
further information and images please contact:
Official Press Office of Kellogg Marketing and Sales Company (UK)
The Kellogg Building
Talbot Road, Manchester
0161 869 2942/ 07766814204