Naartjie Announces Back-to-School Sale
Released
on: August 28, 2009, 5:12 am
Author: Naartjie
Industry: Apparel
& Fashion
Reduction of entire Fall Transition
line makes room for the
season’s latest styles
SALT
LAKE CITY, Utah, August 11, 2009 -- Naartjie, the original name
in fashionable, kid-friendly clothing, announced the reduction
of its Fall Transition Collection to $19.99 per piece and under.
The Fall Transition pieces ease children from late summer into
the breezes of fall and the start of the school year. Shoppers
will find everyday value among selected Naartjie Essentials girls
tops and bottoms at just $11 each.
“As the summer season winds down, cooler temperatures demand
pieces with layering capabilities such as long-sleeved tees, tunic
dresses, vests and ponchos,” said Joe Norwood, director
of marketing, Naartjie USA. “While fall fashion and styles
tend toward the conservative, at Naartjie, the fun is just beginning.
With reductions on our Fall Transition Collection, and great values
from the Fall One collection, Naartjie sets new standards in affordable
back-to-school shopping.”
Naartjie
girls’ Fall One kitty print is inspired by whimsical and
magical cats found hidden among trees, playing with bugs, dressed
up with a crown, or staring mysteriously, as kitties often do.
Kitty prints combined with Naartjie’s patch spot and modern
stripe patterns inspire playful blends of color and fun found
on girls dresses
and separates. Continuing with tilly and grey, fall hues mix and
match with our earlier Fall Transition collection. Delightful
shades of Lucy, bunny, peapod, stardust and nautilus complete
the color pallet. Fringed ponchos, netting overlay skirts, and
scarves complete the look.
To
boldly go where no man has gone is the premise of the space-themed
Naartjie boys’ Fall One collection, which spurs the imagination
with space ships to fly, galaxies to explore, robots to command
and astronauts that walk in space. Touches of neon add punch to
the line which will appeal to future space explorers of all ages.
Bright colors of treetop, lagoon and Billy combine with grey mélange
for a celebration of the exciting world of space travel. Layering
pieces including a bold woven shirt, hoodies and a hooded vest
make this a great line for cooler weather ahead and for going
back to school in style.
Kitties
play with birdies in Naartjie’s whimsical newborn girls’
collection. With a modern color palette of grey mixed with baby
pink, this line is sure to delight every new mom. Even the headband
has kitty ears! Stripes and heart prints are mixed in for an adorable,
playful look. For newborn boys, elephants, rhinos and giraffes
are mixed in Naartjie’s delightful Knysna print, named for
the beautiful town in South Africa. Colors of fog, grass and white
in the baby boy clothes
were inspired by the town’s location on the coastline’s
Garden Route.
Naartjie designs, colors, prints, and styles represent a truly
unique synthesis of European fashion trends with western casual
lifestyle. Featuring a dominant focus on natural fabrics that
are garment-dyed, pre-washed and pre-shrunk for easy wear, low
maintenance and comfort, Naartjie uses a garment dye process that
results in a more vibrant color and softer clothing and accessories
for precious little ones.
The
ultimate in mix and match, Naartjie introduces new colors, prints
and styles within a monthly grouping to allow customers to mix
and match across the entire assortment. In addition, shoppers
can mix and match between Naartjie collections, which showcase
the freshest and broadest color assortment in the industry, distinctive
detailing, mixing of fabrics, appliqués and embroidery
details. Always “Kid-Friendly” design concepts made
primarily of natural fabrics that feature weight-right fabrications
for maximum comfort and easy care. Each item is designed and constructed
for easy-wear comfort, whether the garment is dressed up or dressed
down.
About Naartjie
Naartjie was founded in 1989 in Cape Town, South Africa when designer
Anne Eales sought an alternative to the limited selection of children's clothes available as she shopped for
her three young boys. From its very conception, Naartjie was about
KIDS… playful, vibrant, active, colorful, natural, always
changing. We offer great kid’s clothes and baby clothes,
basics and accessories for girls, boys, and newborns to 10 years
of age -- all at surprisingly affordable prices. Naartjie’s
corporate headquarters are located in Salt Lake City, Utah. Naartjie
owns and operates stores in both the United States and South Africa,
with new stores opening regularly. For more information, please
visit us at http://naartjie.com.
# # #
Contact Details: Joe Norwood
Naartjie
2369 West Orton Circle
Salt Lake City, UT 84119
801-977-7790
http://www.naartjie.com