eXubrio Group LLC Introduces Free 2009 White Paper Teaching Value Proposition Concepts - Written by Michael Lanning
on: September 21, 2009, 8:47 am
Paul McAfee / eXubrio Group LLC
Buffalo, NY, September 21, 2009 – Marketing firm eXubrio Group
LLC introduced an updated free white paper by Michael Lanning on the
basics of value propositions and value chains. “The white paper,
titled ‘Delivering Profitable Value,’ explains the concepts of value
propositions, value chains, and value delivery systems," said Paul
McAfee, Co-founder and CEO of eXubrio Group.
Michael Lanning, chairman of The DPV Group, LLC, wrote this white paper based on the
consulting work his firm does for companies worldwide. Michael initially created
the well-known concepts of the value proposition, and value delivery system, as a
strategy consultant with McKinsey & Company. Michael further developed these
concepts into a comprehensive business philosophy, framework, and methodology, as
discussed in Michael’s book “Delivering Profitable Value."
Delivering Profitable Value (DPV) is a radically different management process for
profitably generating long-term growth. It begins with deeply studying the behavior
and experiences of customers, thus uncovering opportunities and threats that cannot
be revealed either by listening to customers or by studying one's own competencies.
DPV calls upon managers to use this understanding to make a disciplined choice of
what changes in the customer's experience the business will cause. This is
choosing a winning value proposition. Managers also must learn to design each
business as a value delivery system. This is the rigorous alignment of all
resources and processes in order to deliberately provide and communicate each
element of that chosen value proposition.
Marketing firm eXubrio Group offers the Delivering Profitable Value process as one
of its business strategy development services with permission from The DPV Group.
Readers can find the “Delivering Profitable Value" white paper at eXubrio Group’s
web site: http://www.exubrio.com/white-papers/. "This process forms the foundation
of the work we do for our clients," McAfee said.
About eXubrio Group LLC
eXubrio Group is an advertising, marketing, public relations, and web development
agency. The firm provides services that range from fundamental marketing strategy
development through all areas of advertising, public relations, and marketing
material production. The firm specializes in developing clients’ value propositions
and key messages. This work is critical to the effective use of all marketing
tools. The firm’s technology team provides web application development and IT
eXubrio Group’s main office is at 1321 Millersport Highway, New York, near Buffalo.
For more information visit http://www.exubrio.com.
Contact Details: 1321 Millersport Highway
Williamsville, NY 14221-2900
+1 716 780-4094