Miele Sponsorship Of Charity Fashion Show Gets Design SPARKS Flying
on: October 15, 2009, 11:57 am
Miele celebrated its established association with both fashion
and clothes care by announcing the winner of the Miele Fashion Prize
competition at the high-profile SPARKS fashion fundraiser.
The theme of the Miele Fashion Prize, which was launched at London Fashion Week in
September 2008, was to design a dress based on one of the gentle fabric care
programmes available on Miele washer and dryers. Celebrity judges including TV
presenter Natalie Pinkham, swimmer Mark Foster, and up-and-coming fashion design
star Jasper Garvida chose a design by student Nathan Jones, aged 23, from the
hundreds of entries received.
Nathan's winning design which was themed around 'easy-care couture' and made by
Jasper Garvida, was unveiled at the star-studded Sparks charity Fashion Show. Nathan
won the opportunity to follow his design - modelled by Strictly Come Dancing star
Camilla Dallerup - out onto the catwalk and was treated to a table of honour at the
fashion show, as well as receiving £1,000 of Miele appliances for his home.
Chris Wright, Miele brand communications manager, said: "Fashion and clothes care
go hand in hand and Miele has a commitment to supporting rising talent within
fashion. Clothes are a statement of personality and Miele's award-winning washing
machines are developed to ensure that
clothes look as perfect as they did the first time they were worn. Fashion-conscious
individuals don't want their purchases to become faded or bobbled after a couple of
washes and understand that an investment in fashion should be mirrored by an
investment in the machines that will keep treasured clothing looking like new.
Miele's patented honeycomb drum gently cushions clothes during washing, and this,
coupled with advanced washing programmes such as Silks and Delicates,
means that anyone can care for their most coveted fashion items.
Jasper Garvida, commented: "It was a delight to be a judge for the Miele Fashion
Prize - the entries were all of an extremely high standard and it was exciting to
see so much creativity. Nathan won for his beautiful design that showed that high
glamour and designer fashion can go together with easy clothes care."
Nathan Jones, said: "I feel so proud to have won the Miele Fashion Prize. It has
been a unique experience working with Jasper and seeing my design change and take
shape for the Sparks Fashion Show. Winning the Miele Fashion Prize has set me on the
path towards what I hope will be a great career in fashion design."
Miele is proud to support Sparks and help fund medical research into conditions
affecting children. Miele has supported Jasper Garvida since his early emergence
onto the fashion scene. His reputation for producing designs of great innovation as
well as his technical expertise mirrors Miele's own standing in technological
innovation and as a leader in appliance manufacture.
Notes to Editors:
Premium domestic appliance manufacturer, Miele was founded in Westphalia, Germany in
1899 by Carl Miele and Kurt Christian Zinkann. The company philosophy is summed up
by the phrase 'Immer Besser' (Forever Better) which reflects Miele's aim to
constantly strive for perfection in all areas of its business.
Miele products are renowned for unrivalled quality. They are designed and tested
for a working life of 20 years. The product range includes domestic kitchen
appliances, such as washing machines, dishwashers, tumble dryers refrigeration, ovens, hobs and hoods as
well as a large range of vacuum cleaners.
SPARKS (SPorts Aiding medical Research for KidS) is a charity that funds medical
research into all conditions and disabilities affecting children. Founded and
supported by top personalities in sports and entertainment, SPARKS fundraising
activities range from neighbourhood coffee mornings and local 5-a-side soccer cups
to star-studded gala balls, golf days, polo tournaments and fashion shows.
For further Miele information please contact:
3 Monkeys Communications
2 Sheraton Street
020 7009 3100