The Dental Clinic And Optical Express Sponsor Cycle For Charity
on: December 19, 2009, 3:16 am
Industry: Non Profit
The Dental Clinic and Optical Express will be sponsoring
Dominic O'Hooley, director of The Dental Clinic, in his bid to cycle
from John O' Groats to Land's End this summer to raise funds for the
Wooden Spoon charity. With a group of thirty riders, O'Hooley aims to
complete the gruelling 874 mile journey in just eight days, from the
21st to 28th of August 2010.
John O' Groats to Land's End, often termed JOGLE, or LEJOG, depending on the
direction of travel, is a traverse covering the entire length of Great Britain. It
typically takes cyclists ten to fourteen days to complete, and walkers two to three
months. The Wooden Spoon challenge, titled "End 2 End," has been held annually
Each of the riders must raise £4,000 in order to participate in the ride, as well as
apply to Wooden Spoon, though riders are encouraged to raise more funds if they are
able to. Both Optical Express and The Dental Clinic are keynote sponsors of O'Hooley.
The riders will be accompanied by a Wooden Spoon support team, including a
motorcyclist to provide emergency bike repairs.
The Wooden Spoon charity is a cause that O'Hooley is enthusiastic to contribute to,
as well as an organisation which he feels is well-equipped to provide support for
such an undertaking.
"Wooden Spoon is a well established charity, and really a cause close to my
heart," O'Hooley said. "I'm keen on trying to help child poverty and I feel that
because they have such a history of successful and well-organised charity events I
feel I can be confident in them. It's a serious undertaking, and I think anything
less than expert organisation would prevent success really."
Wooden Spoon, founded in 1983, is a children's charity supporting disadvantaged
children and youth across the UK and Ireland. Wooden Spoon has raised over £15
million since its inception, and benefitted over half a million young people.
An avid cyclist, O'Hooley has been biking for years, though this will be his first
cycle between the northern and southern tips of Great Britain.
"I've done the west coast to east coast before, from Whitehaven to Sunderland,
which was 150 miles in one day," he said. "I've been cycling for twenty years,
and I typically bike 200-250 miles per week. Basically, I get to work on a bike
About The Dental Clinic:
The Dental Clinic is the largest private provider of dental services in the UK, offering
services ranging from general dentistry to teeth whitening and cosmetic dentistry.
All of the clinics dental professionals undergo a rigorous selection and training
process to allow The Dental Clinic to offer the best level of care. These standards
are maintained by continuous education programmes for all staff.
The Dental Clinic continually evaluates the evidence behind its treatment protocols
to ensure that all of its patients receive treatments which are scientifically
proven to be effective.
The Dental Clinic PR contact:
Marketing & Communications
5 Deerdykes Road
Westfield Industrial Estate
+44 (0)1236 723 300