PlayStation 2 Still the Preferred System This Holiday Season According to New Market Research Study by Phoenix Marketing International

Released on = November 12, 2004, 12:55 pm

Press Release Author = Phoenix Marketing International

Industry = Entertainment

Press Release Summary = More than one-quarter of all households are prepared to
purchase another gaming system this holiday season, with PlayStation 2 leading the
way again according to a new market research survey of consumer holiday buying
intentions from Phoenix Marketing International. Recent price cuts and design
changes are driving consumers to the stores.

Press Release Body = (Somerset, NJ, November 12, 2004) – A new market research
survey of consumer holiday buying intentions from Phoenix Marketing International
concludes that PlayStation 2 will again be the gaming system of choice this holiday
season. More than one-quarter of all households are prepared to purchase another
gaming system this year – whether it be a PS2, Xbox, or even a new PC. Recent price
cuts, the introduction of new games, and design changes are driving consumers to the
stores.

“Current GameCube owners lead the way with almost half planning on purchasing a new
system this holiday season” reports David Pluchino, Senior Research Manager at
Phoenix Marketing International. “Slightly more than one-third of PS2 owners and
Xbox Owners are also planning a new purchase this season. Interestingly, about
one-in-ten PlayStation 2 owners are planning on purchasing the newly re-designed PS2
system” Pluchino added.

Phoenix Marketing International is one of the premier marketing services firms
serving the technology, travel & leisure, financial services and consumer packaged
goods. Through a combination of custom market research products and services,
syndicated research products and sales optimization modeling, PhoenixMI partners
with clients to generate sound business and marketing opportunities and produce
measurable sales results and a return-on-investment on marketing development
expenses. PhoenixMI has offices in nine states. Visit us on the web at
www.PhoenixMI.com

The Phoenix Marketing International Consumer Buying Intention Survey was fielded
during the month of October 2004. The findings from this market research survey are
based on information from 30,169 completed interviews with 24,980 having an
electronic gaming system in their household including more than half owning a
PlayStation 2, Xbox, or GameCube System. This robust sample yields a 95% confidence
interval with an error margin of +/- 0.54%.

Web Site = http://www.PhoenixMI.com

Contact Details = David Pluchino
Phoenix Marketing International
285 Davidson Avenue, Suite 202
Somerset, NJ 08873
Phone: (732) 563-8504
Email: David.Pluchino@PhoenixMi.com