Swisscom Mobile – Vodafone Live: 3rd Generation Mobile Network starts with AllTheContent.com - ToutLeContenu.com

Released on = November 22, 2004, 7:00 am

Press Release Author = AllTheContent.com - ToutLeContenu.com

Industry = Telecommunications

Press Release Summary = Announced with big attention, the Swiss UMTS-Future starts
in association with AllTheContent.com - ToutLeContenu.com. The company is an
important partner in the provision of up-to-date video services in the three
languages of Switzerland for the next generation of Vodafone Live!, the interactive
WAP portal of Swisscom Mobile.

Press Release Body = At the end of 2004 Swisscom Mobile - the biggest mobile
communications provider of Switzerland - starts its UMTS (Universal Mobile
Telecommunications System) network with a reach of almost 100% of the Swiss
population. With its highly enhanced bandwidth, this 3rd generation network allows
video telephony, video on demand and considerably speeds up navigation for the
400'000 users of vodafone live!

Next to show excerpts from established brands of the media world (SF1, MTV, TF1...)
customers will have the choice of an array of streaming "Mobile TV Shows" of
AllTheContent.com - ToutLeContenu.com with original and up-to-date content. These
shows with high added value themes such as Stars, Videogames or HighTech are part of
the extensive offer of ATC-TLC to mobile operators around the world. Presently,
these productions are distributed by Orange France, SFR France and Globe in the
Philippines.

Clement Charles, CEO and company founder enthuses: "When we started our project
after World Telecom 99, 3G was announced for the end of 2001, at that time we were
somewhat late... When in 2003 we adapted the editorial and technical structure of
our video products to UMTS networks, we were too early. Today, with distribution of
our 2.5G video content in more than 35 countries and our 3G content set to gain us
market shares with many big operators, we are perfectly on time. Our content matches
greatly with the market needs, the needs of cellcos and those of their customers,
who are keen to use the news services."

In the course of this extensive makeover of the Swiss Vodafone Live! Portal ATC-TLC
could greatly enhance its presence in the German and Italian languages. "In
comparison to the 26 channels, that are provided by ATC-TLC in French and the
production of our editorial office in Basle, we had too few German and Italian
services on the portal. Convinced by our success in the French part of Switzerland
and abroad, Swisscom Mobile has decided to add some of our services in the two
remaining national languages," explains Anne Bonvin, General Content Manager of the
company. "Since the beginning of the month, all customers of Swisscom Mobile have
access to our content about HighTech, CD releases and DVD releases."

Always at the forefront of new developments in new media, ATC-TLC continues its
success story as press agency of the digital era with this important contract.

For further information:

Clément CHARLES – AllTheContent.com - ToutLeContenu.com
+41 22 700 35 67 info@allthecontent.com

Web Site = http://

Contact Details = ToutLeContenu SARL
27 Rue du XXXI Décembre
1207 Genève
SWITZERLAND

Tel : +41-22-7003567
Fax : +41-22-7002670
info@allthecontent.com