Network Affiliate of Clickbooth Sets a High Bar for ROI
on: April 08, 2010, 9:43 pm
Eric Schecter / www.clickbooth.com
The advent of the Internet has changed the landscape of the
marketing and advertising industry. Rather than a fifteen or thirty
second slot with a television or radio broadcasting network, the
Internet allows 24/7 exposure through a variety of means. The term
network affiliate has now been augmented to include publishers on the
Internet that advertise goods and services on behalf of advertisers.
Clickbooth has established a publisher network that provides several advantages over
traditional marketing efforts. For example, marketers and advertisers are better
able to quantify the results of a given campaign, conserve cash and obtain a higher
return on investment (ROI) for their marketing dollar. As a result, a greater
proportion of marketing budgets are transitioning from traditional channels to the
April, 2010 – Clickbooth.com -
In a tough economy, businesses are seeking ways to maximize the effectiveness of
their marketing efforts. Several have discovered the incredible value of
Clickbooth’s publisher network. Essentially, the goal is for each network affiliate
to drive business to advertisers in a way that benefits the affiliate as well as the
The program is based on a “cost per action” or “cost per acquisition” otherwise
known as CPA. The benefit of a CPA network is that advertisers and marketers are
only charged if the particular network affiliate produces some kind of predefined
result. The result may be based on registrations, sales, clicks or a blend of
quantifiable results. This produces an incentive for the participating affiliates
in the publisher network to produce results. In addition, the advertiser has
reduced risk as a result of not having to pay for something that may produce a
result. Instead the advertiser only pays for the result itself.
This scenario improves the ROI while reducing the risk of an ineffectual marketing
campaign. In order to place the success of the network affiliate program of
Clickbooth, consider their growth. Over the past four years Clickbooth has grown an
incredible 12,000%. They were ranked number one in marketing and advertising by
Inc. Magazine’s top 500 fastest growing businesses in 2009. They ranked number five
overall with the business showing no signs of slowing.
Clickbooth attributes their substantial success to their devoted compliance team.
The compliance team carefully screens each affiliate wanting to join their publisher
network. Additionally, they closely monitor each affiliate to ensure the highest
possible integrity of the program. This is no trivial task with over 20,000 network
affiliates participating in the program. Any network affiliate found to attempt to abuse the system is promptly
excommunicated, which benefits customers and publishers alike.
Several of the network affiliates are some of the highest ranking publishers on the
Internet. Many of them work exclusively with Clickbooth as a result of the high
level of business integrity. This produces an environment that protects advertisers
and publishers while maintaining considerable ROI for marketing campaigns.
Clickbooth.com is an Internet marketing business that was
created in September of 2002. They help organizations leverage the Internet to
drive sales incentivizing each network affiliate to produce results.
Clickbooth.com’s publisher network provides advertisers and marketing departments the highest level of integrity
and an increased ROI for their marketing budget.
Author: Eric Schecter
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