MIND MEDIA Cooperates With Ubisoft® To Develop Biofeedback Sensor Technology For Stress Reduction Games
Released on: June 22, 2010, 5:38 am
Erwin Hartsuiker, Mind Media BV, Netherlands
Roermond, Netherlands – June 22nd, 2010 - Mind Media BV, the
world number one in medical biofeedback and neurofeedback technology
has today announced its cooperation with Ubisoft, a world leader in
computer games. On June 14th, Ubisoft announced Innergy, a unique
wellness game, at the E3 in Los Angeles, which will be available to
players on the PC and Mac® in early 2011. The game uses the new Innergy
Sensor, which is based on technology from the Mind Media NeXus-10
series of physiological monitoring and feedback systems.
The Innergy sensor measures heart rate, HRV, blood flow and pulse and provides real
time biofeedback to the player showing how their body and nervous system responds to
breathing exercises. This interactive and playful game increases cardiac coherence
and relaxation and decreases levels of stress. In short, playing computer games can
increase your health, wellness and inner balance. The Innergy computer game is
extremely easy to use and has opened new dimensions for life science based “edutainment”.
Mr. Erwin Hartsuiker, CEO of Mind Media BV, explained: “When we introduced computer
based NeuroBiofeedback training in 1992, almost nobody knew or understood what it
was. Our vision remains that medical or neurophysiological equipment can be used for
more than monitoring “disease”. Our NeXus Biofeedback and Neurofeedback systems
enable researchers to study the interaction of mind and body and how thought and
emotion affect our state of health, wellness and performance. In other words we can
monitor the physiological effects of cognitive functioning, behaviour and stress.
Clinicians, psychologists and therapists use the NeXus systems for Biofeedback
training to reduce tension headaches, migraine, stress related problems like high
blood pressure, hyperventilation, anxiety and even early stages of depression.
NeXus can also help with ADHD and learning disabilities as well as enhancing
performance in sports and business. We see a clear trend in the market where people
now think twice before they automatically reach for medication or pills as their
We are honoured that Ubisoft has chosen to cooperate with Mind Media in the
development of this new and exciting Innergy Sensor technology. We think this will
change the way people play computer games.
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong and
diversified line-up of products and partnerships. Ubisoft has offices in 26
countries and has sales in more than 55 countries around the globe. It is committed
to delivering high-quality, cutting-edge video game titles to consumers. For the
2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please
© 2010 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are
trademarks of Ubisoft Entertainment in the U.S. and/or other countries.
Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S.
and other countries.
About Mind Media BV
Mind Media BV, founded 1992 in the Netherlands, is a leading developer, manufacturer
and distributor of physiological monitoring and Biofeedback/Neurofeedback systems
for professional use. Mind Media BV has resellers in over 30 countries world-wide.
Our NeXus products show the inner workings of the human body and nervous system
(mind) with great precision and are used by medical professionals as well as
researchers, psychologists, therapists, trainers and artists. We develop leading
edge software and sensor technology for acquiring physiological signals from the
human body for interactive feedback training, health applications, sports,
performance enhancement and stress management. Our NeXus-10 Technology uses state of
the art wireless Bluetooth technology, ultra high 24 bit resolution, SD flash,
active noise cancelation and measures up to 10 sensors simultaneously. To learn
more, please visit www.mindmedia.nl
Contact Details: Name: Mr. Erwin Hartsuiker
Company: Mind Media BV
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