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EPR Archived News |
Sandton To Shanghai - Young South African Designer, Abigail Keats Stakes Her Claim In High-End Retail Fashion Market
Released on: June 21, 2010, 10:56 am
This is a progressive and exciting development for this young and talented designer,
who has been highly acclaimed over the past 3 years through her participation in the
Audi, Johannesburg and Arise Africa Fashion weeks and who currently offers a well
sought after private client service. Keats who was recently identified by the Mail and Guardian survey, as one of “200 Young South Africans you must take to lunch---” says “I am greatly encouraged and inspired by the many young South African entrepreneurs who are taking up the challenge of starting small businesses and who, I believe, are the future backbone of our country. This dynamic cyber networked family is developing a whole new approach in the form of personal sharing and co-operative business relationships”. Keats describes what her clients can expect… “Abigail Keats is an exclusive contemporary fashion label, which caters to women who look to infuse style, glamour and sophistication into their wardrobes and lifestyle. It embodies bespoke fashion and draws inspiration from both the contemporary and the classical”. She expands further… “My designs offer something special for all occasions and whether one chooses from the latest seasonal collection, Prêt-à-Porter range or indulges in once off designs tailored to individual specifications, superb attention to detail, fit and quality is assured through my personal attention.” Keats goes on to explain “the philosophy of my approach to business is based on building strong and personal relationships with clients and suppliers that engenders mutual respect and adds value beyond the intrinsic aspect of my creations.” The opening of the boutique will feature Keats’s current collection. An open invitation is extended to all who wish to meet and acquaint them selves with the designer. Current Collection photo's available for download at:- Contact details: Address: Telephone: +27827165092
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Abigail Keats officially opens her exclusive flagship boutique
in Sandton, Johannesburg, South Africa at the new Nedbank Building on
29 June 2010.
She continues “It is however not easy to start a new venture in these times and the
supporting roll of Government and Established Business is crucial in providing
constructive mechanisms to help the young generation on their entrepreneurial
journey.” Keats, who has been invited by the Department of Arts and Culture to
showcase her brand, representing South Africa in October at the 2010 Shanghai World
Expo, says “this is an example of an excellent initiative by the South African
Government to promote awareness and business opportunities for young South Africans.
She concludes, “Of course, the ultimate requirement is that the South African public
recognizes and supports our young South African Businesses” 
