Sky Pro Tour Cycling Team Help Save A Billion Trees
Released on: September 24, 2010, 7:02 am
Industry: Non Profit
Team Sky, the UK's only Pro Tour Cycling Team, has changed
its colours from blue to green for this year's Tour of Britain to help
raise awareness of Sky Rainforest Rescue, which aims to help save one
billion trees in the Amazon rainforest.
The Sky Rainforest Rescue kit as worn by Team Sky is currently being auctioned off
on Going Going Bike. The Team Sky and Sky Rainforest Rescue auction star lot is the bike
actually ridden by Tour de France and Olympic Star Bradley Wiggins during the Tour
of Britain - a £14,000
100% of all winning bids will go directly to Sky Rainforest Rescue and all money raised through Sky
Rainforest Rescue will be donated to WWF-UK. Sky will donate a further £1 to WWF-UK
to match each £1 raised through Sky Rainforest Rescue, and has guaranteed to
contribute a total of £2million to help reach the campaign target of £4millon.
Sky Rainforest Rescue is a three year Sky and WWF campaign to help save one billion
trees in the state of Acre, northwest Brazil. With deforestation now responsible for
roughly 15% of global greenhouse gas emissions and an area the size of three
football pitches is destroyed every minute in the Amazon Rainforest, Sky Rainforest Rescue is highlighting the
crucial need for people to act now to help tackle this potentially devastating
In addition to Bradley's limited edition Sky Rainforest Rescue bike, which comes
with a complete set of green apparel and accessories, including a bespoke Bradley
Wiggins Prologo saddle, a Kask helmet, a signed adidas jersey, an adidas cap and two
Elite Gatorade bottles, there are also other replica items of kit worn by the whole
team which can be bid for. These include green Oakley Jawbone sunglasses, Kask
helmet and adidas jerseys in a range of sizes. None of these items are available to
buy in the shops.
About Going Going Bike:
Launched in July 2010 Going Going Bike is the UK's dedicated online auction for
bikes, bike parts and bike gear. With its 'Prove It' system Going Going Bike aims
to create a legitimate second hand market for bikes. In addition to auctions Going
Going Bike provides a community for cyclists with blogs, bikepedia and bike love.
About Team Sky:
Sky is the principal partner of British Cycling at both an elite level, supporting
elite riders and Team Sky, and a grass-roots level by making cycling fun and
accessible for everyone. Sky aims to inspire the next generation of cycling heroes
with Team Sky and hopes to win the Tour de France, clean, with a British rider
within five years, whilst getting one million more people cycling regularly by 2013.
WWF is one of the world's largest and most respected
independent conservation organizations, with almost 5 million supporters and a
global network active in over 100 countries. WWF's mission is to stop the
degradation of the earth's natural environment and to build a future in which
humans live in harmony with nature, by conserving the world's biological diversity,
ensuring that the use of renewable natural resources is sustainable, and promoting
the reduction of pollution and wasteful consumption.
Sky Consumer PR
0207 032 0674
Back to previous page
Submit your press release