Released on: October 06, 2010, 3:25 am
Author:
Northern Rock
Industry: Financial
Northern Rock has partnered with Penguin books to offer customers free copies of classic editions available from many of its branches.
Some 25 high street branches across the country will be stocked with classic titles from the Penguin range including Moby Dick, The Thirty Nine Steps and Wind in the Willows.
Each paperback cover will feature the iconic Penguin logo, alongside the distinctive Northern Rock pink and black brand.
Northern Rock hopes that customers visiting participating bank branches will select a book from the specially designed stand, take it home, pass it on to friends or drop it into a branch for someone else to enjoy.
Anth Mooney, Marketing Director at Northern Rock said: "The Penguin book share scheme is a great way to get people talking about our brand. It also helps to make our branches interesting and stimulating places to visit and conduct business.
"To be associated with such a well-known name in the publishing world is a great honour and we are looking forward to generating lots of interest and hopefully introducing children to such classics as the Railway Children and Treasure Island, featuring Long John Silver - the original Pirate of the Caribbean."
Nicola Hill, Marketing Director at Penguin, said: "We're delighted with this collaboration and look forward to hearing from new readers as they discover Penguin Classics through Northern Rock."
If the pilot proves successful, Northern Rock aims to launch a virtual book club that allows people to post reviews and ask for Penguin books they have not read yet.
About Northern Rock:
Northern Rock plc is a new bank, authorised by the FSA as a deposit taker and
mortgage lender from 1 January 2010. It offers savings accounts to customers in the UK and Ireland and mortgage products to UK borrowers.
Northern Rock plc Registered in England and Wales under company number 6952311.
Registered Office: Northern Rock House, Gosforth, Newcastle upon Tyne, NE3 4PL.
Authorised and regulated by the Financial Services Authority.
PR Contact:
Jule Wilson
Communications Manager
Northern Rock House
Gosforth
Newcastle upon Tyne
NE3 4PL
0191 279 4676
www.northernrock.co.uk