Released on: October 12, 2010, 4:31 am
Author:
National Trust
Industry:
Non Profit
The National Trust has announced its success at the 2010 Recruitment Business Awards, winning the award for best use of social media.
The National Trust's recruitment team had started searching for a new addition to their digital media team but their approach was not achieving the desired results. The team, along with their advertising partner ThirtyThree, hit on the idea of using a microsite dedicated to this vacancy.
The National Trust used this platform to share all the information that is usually
seen in a traditional job advert. However, this was just one element as there were
lots of added extras including information on the National Trust's commitment to
digital investment, online access to its digital testing labs and a short film
portraying the uniqueness of the National Trust's state-of-the-art office. The
site, www.hungryfordigitalchange.co.uk, was then pushed out to the digital
community.
Jenny Rettie, National Trust Recruitment Manager, said: "We're so proud of this
innovative recruitment campaign and think it shows that the National Trust
is changing and we're starting to shift perceptions of what it's really like to
work here.
"It's all part of our move to engage with people in a variety of new and exciting
ways. Latest research shows that 76 per cent of leaders hadn't ever thought of us
as an employer, so getting our name out there as an employer by winning awards and
competing with other large employer brands is great."
The annual Recruitment Business Awards ceremony, in association with The Daily Telegraph, took place at the Ramada Manchester Piccadilly at the end of September and was attended by recruitment consultancies and creative agencies that were nominated for an award as well as suppliers to the industry.
About the National Trust:
The National Trust is a charity with a love for preserving historic places and
spaces across England, Wales and Northern Ireland. From former workers' cottages
to the most iconic stately homes, and from mines and mills to theatres and inns, the
stories of people and their heritage are at the heart of everything it does. The
National Trust also offers days out in
England, cycle rides UK, days
out in
Wales and volunteer
holidays.
People of all ages, individuals, schools and communities, get involved each year
with projects, events and working holidays and over 61,000 volunteers help to bring
National Trust places alive for our 3.8 million members. Interested parties can find
out more at www.nationaltrust.org.uk.
The National Trust is a registered charity no. 205846. Our registered office is
Heelis, Kemble Drive, Swindon, Wiltshire SN2 2NA.
For further information please contact:
Steve Field
Assistant Press Officer
The National Trust
Kemble Drive
Swindon
SN2 2NA
01793 81 7740
An ISDN audio line is available
www.nationaltrust.org.uk