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EPR Archived News |
Britain's Young Are Misunderstood, Says The Co-Operative
Released on: November 16, 2010, 8:56 am An alarming disconnect between the generations is highlighted by a new survey which dispels the widely held myth that young people just want to be famous.
The research released on 11 November by The Co-operative as part of its 'Inspiring Young People’ campaign, shows that more than half of adults (58 per cent) think that the younger generation just wants fame and celebrity status. The reality, however, is quite different with 76 per cent of those aged 25 and under stating that their main ambition was to have a prolonged and successful career. Whereas only seven per cent of the young people surveyed said they had ambitions to be a famous star. The Co-operative, which launched its campaign in July to challenge the way young people are viewed and treated in this country and to support their future life goals and ambitions, asked 3,000 people across all ages and regions of the country about their thoughts on young people in society today. Almost half of adults (46 per cent) believe that young people admire their friends more than their parents or teachers with almost three quarters of adults (73 per cent) believing that young people didn’t admire their parents at all. In actual fact, more than half of the young people surveyed (54 per cent) listed a parent as the person they admire above all others. Our future generation is also misunderstood when it comes to respecting their elders with a staggering 83 per cent of adults believing that young people have a lack of respect for them. In contrast, young people demonstrated a much higher level of respect for adults with 43 per cent saying that they respected those who were much older themselves. Commenting on the survey, Group Secretary Moira Lees said: “This survey gives a worrying insight into the gap that exists between the generations in this country and, sadly, as a society, we harbour a widespread negative attitude towards young people which doesn’t encourage or help to inspire them. “All too often, we see or hear stories which portray youngsters as poorly educated, work-shy and uncaring,” she said. “As someone who helps run a business which employs over 120,000 people, a quarter of whom are aged 25 and under, I know this just isn’t true – we must start talking up the young in this country and see them as the solution rather than the problem. “While our campaign will directly benefit 250,000 young people across the UK, we have set our sights far higher. In fact our vision is to help bring about a cultural shift in the way that young people are viewed and treated in this country. “With more than five million shopper members across the UK, we are in a unique position to bridge the generation gap by organizing a wide variety of events which bring together the different age groups to discuss various topics and to campaign on issues such as climate change and alleviating global poverty.” As part of its ‘Inspiring Young People’ campaign The Co-operative will:
The Co-operative Apprenticeship Academy will offer:
Additional Information: Following the acquisition of the Somerfield supermarket chain in March 2009, The Co-operative Food is the fifth largest food retailer. The Co-operative Financial Services is one of the largest and most diversified financial mutual businesses, operating The Co-operative Bank, The Co-operative Insurance and Britannia. The Co-operative is the UK’s number one provider of funeral services, the third largest retail pharmacy chain, a leading travel retailer, supplying the travel needs of more than three million people annually, and is the UK’s largest farmer. Among its other businesses are The Co-operative Motor Group, The Co-operative
Electrical and The Co-operative Legal Services. For further information contact:
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2025
