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EPR Archived News |
Sofa So Good As Lakestar Media Secures CSL Sofas SEO Account
Released on: December 06, 2010, 4:42 am Sofa specialists CSL has appointed Lakestar Media to handle its search engine optimisation for www.CSL-sofas.co.uk. Lakestar Media’s involvement in CSL’s digital strategy comes at a time when the family-owned company, which employs 550 staff and operates 18 stores mainly in the North of England, is aiming to expand into the Midlands and South to establish a UK-wide physical presence. Growing brand recognition from this expansion presents an opportunity for the business to increase its share of the online sofa sales market Lakestar Media will work with CSL’s marketing team to improve search engine visibility in a very competitive market, using a variety of SEO techniques including a focus on Google product search and improving the mix of keywords in product descriptions. Neil McKay, Lakestar Media’s CEO, said: “Lakestar Media is delighted to have the opportunity to work with CSL, and we are very much looking forward to helping the company achieve its objectives online”. Sarah Mitchell, CSL’s Brand and Marketing Manager added: “We are very pleased to be working with the team at Lakestar Media. CSL Sofas is a very innovative company led by Jason Tyldesley, a Managing Director who embraces technology and strives to future-proof CSL within the retail sector. With Lakestar Media’s guidance and extensive skill and knowledge in all things digital I’m sure this will be a long lasting relationship” ENDS
Notes to editors: Further information on Lakestar Media - SEO Agency can be found at www.lakestarmedia.com Contact Details: Press information: Sara Bagley 0161 874 7210 or sara.bagley@lakestarmedia.com
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