Lakestar Media Builds A Solid Foundation For Award Winning Miller Homes
Released on: January 28, 2011, 11:52 am
Author: Lakestar Media
Leading digital marketing agency Lakestar Media has been
appointed by Miller Homes, the largest private family owned housing
developer in the UK, to increase its search engine visibility.
Miller Homes, which has recently won three What House? 2010 Awards, including two
golds for Best Sustainable Development and Best Partnership Scheme, has selected
Lakestar Media to refocus its online search engine marketing strategies to amplify
brand awareness and strengthen web presence throughout the UK.
The housebuilder recently celebrated its 75th anniversary and has a strong
reputation within the very competitive housing development sector for its high
levels of customer care. With the majority of potential homeowners starting their
search for new homes online, search
engine optimisation and pay-per-click are a crucial part of its marketing strategy.
Lakestar Media’s brief is to generate quality online enquiries on a regional basis
while maintaining campaign fees to an agreed cost per enquiry.
Sue Warwick, National Sales and Marketing Director for Miller Homes said: “Online
marketing is an important focus for our business so SEO and PPC will form an integral part of
our marketing strategy going forward. With the assistance of Lakestar Media we hope
to further improve our online presence throughout 2011”.
Neil McKay, Lakestar Media CEO said: “This is a great project for us. Miller Homes
is a very well known company within the private housebuilding sector and is renowned
for quality and customer service so we are excited to be working with this business.
I’m pleased to say that early results are extremely encouraging.”
Notes to editors:
Lakestar Media is a digital marketing agency based in Manchester and London.
Established in 2007, Lakestar delivers a mix of services which include search engine
optimisation (SEO), social media, pay-per-click (PPC), affiliate marketing, display
advertising and news feeds for its clients.
Further information on Lakestar Media can be found at www.lakestarmedia.com
Press information: Sara Bagley 0161 874 7210 or
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