Lakestar Media Begins A Journey Of Distinction



Released on: February 15, 2011, 5:43 am
Author: Lakestar Media
Industry: Marketing

Journeys of Distinction, the provider of luxury escorted tours, has selected UK SEO Agency Lakestar Media to increase its search engine visibility.

Established in 1972, Journeys of Distinction creates impeccably planned, premium quality escorted tours, cruises, city tours and rail holidays. A wide range of destinations are on offer from Italy and Montenegro to Japan and Patagonia.

The company was acquired by Kuoni Travel Ltd in 2006 but continues to operate completely independently and is aiming for growth.

Journeys of Distinction’s strategy for 2011 is to grow the online side of its business by increasing lead generation and ultimately increasing revenue. Lakestar Media’s task is to help deliver this growth.

Karen Gee, Journeys of Distinction’s Managing Director said “After an extremely competitive pitch process, we awarded the business to Lakestar Media based on their expertise and experience. We identified that online is a massive opportunity for growth and the team at Lakestar Media have provided a strategy for us to achieve this, and they are doing a fantastic job. As more and more people begin their initial holiday research online, it is essential that we fully utilise search engine optimisation and pay-per-click to establish a strong web presence”.

Neil McKay, Lakestar Media’s CEO said “Journeys of Distinction has a great proposition and we are delighted that they have chosen to work with us. We have considerable experience in the very competitive holiday search market and our team is committed to helping them grab a larger share of their market sector.”


Notes to editors:
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services which include search engine optimisation (SEO), social media, pay-per-click (PPC), affiliate marketing, display advertising and news feeds for its clients.

Further information on Lakestar Media can be found at

Press information: Sara Bagley Tel: 0161 874 7210 or



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