Released on: April 05, 2011, 12:54 am
Author: Diane R. Tishkoff
Industry: Apparel & Fashion,
Entertainment,
Marketing,
Small Business,
Non Profit
[Los Angeles, CA] - April 05, 2011 Hand & Nail Harmony, Inc., makers of Gelish,
announces the creation of two special limited-edition Gelish colors today, “Pink
Cherry-Blossom of Renewal” and “Pink Lilac Sparkle Sunrise.” Gelish will donate
advance proceeds for Japan Tsunami & Earthquake Relief, in order to assist the
survivors who live in areas affected by the devastating quake. The two special “Japanese-pink” pigments pay homage to the resilience of the people of Japan.
Harmony’s CEO, Danny Haile, has developed products in Japan for 15 years, working with Tokyo-based Nails Unique, a leading beauty-products distributor.
Mr. Haile is the inventor of Gelish, the holder of an international patent and three US patents pending, the brand front-runner in the newest salon nail-care trend, “the Gelish Permanent Manicure” that uses a unique gel-polish fusion technology. Gelish will donate over $50,0000 in advance to represent sales earnings from the two exclusive tribute shades. The donation period will be effective immediately, starting today through the anticipated period of distribution of the limited run of 1,500 specially-labeled bottles to last until about May 30, 2011. Gelish will donate the funds to the American Red Cross for Japan relief efforts.
Haile, President and CEO of Gelish, and David Daniel, COO, said, “This is a crisis
that needs global help from all sectors; all of us here at Gelish and Hand & Nail
Harmony extend our thoughts and prayers to the people of Japan and wish to support
their relief and rebuilding efforts. We are committed to raising and donating funds
to help our overseas colleagues and friends as well as their families and loved
ones.”
About Gelish
Gelish, winner of the “Innovative Product of the Year Award,” adhesion-bonds
gel-polish onto nail-edges, chemically attaching a micro-fine coating atop and all
around each nail for a polished look that’s strong yet flexible, with no chipping or
peeling. No odor, no chipping, no scraping…and no time-crunch issues, either: Gelish
cures in seconds in an L.E.D. lamp, drying to a high-gloss, super-shiny finish that
lasts and lasts – as fresh and glossy on Day 21 as Day 1. Gelish, available in close
to 100 glorious colors, is sold exclusively to nail professionals for salon use,
though soon a consumer kit for touch-ups is in the works to be sold exclusively
through Sally Beauty Products. Gelish has been seen on music stars like Katy Perry,
Rhianna, JLo and Ciara, on top supermodels for live runway fashion events, in
print/magazine ads and editorials and on the hands and toes of stars of film and
television. For more information, visit http://www.nailharmony.com.
# # # # #
NOTE TO EDITORS: DANNY HAILE AVAILABLE FOR INTERVIEW.
* Celebrity user photos available (Jennifer Lopez; Ciara; Katy Perry; Brittney Spears; Terri Hatcher; etc.)
Genuine Gelish: performs like gel, applies like polish.
Gelish® is manufactured and protected by pending US patent by Hand & Nail Harmony,™ Los Angeles, CA, USA.
Gelish is sold only to licensed nail professionals and available as an in-salon service.
www.NailHarmony.com • Phone 562-623-4203
Press Contact:
Diane R. Tishkoff
310.487.5556
diverse@me.com