Special K and Ted Baker Team Up
Released on: April 20, 2011, 3:05 pm
Industry: Food & Beverage
Special K, the women's cereal brand, has teamed up with
British designer label Ted Baker to create the ultimate Little Red
The dresses can be bought from Ted Baker stores or Special K is giving
women the chance to win one of these bespoke Special K red dresses every day for
three months as part of an on pack promotion.
As part of the collaboration, Special K is also giving away a collection of
sophisticated Ted Baker handbags every day through its range of snacks.
Special K, which is the largest cereal brand in the UK with sales of over £120m, is famous for its iconic advertising featuring the "Special K girl" dressed
The Ted Baker "Betsi" dress will also feature in a new £1m media campaign
including TV advertising to promote the 'win a designer dress' and 'win a
designer handbag' promotions for Special K.
Laura Nevison from Special K said: "Special K consumers are always asking how they
can get their hands on a Special K dress and this partnership with Ted Baker has
given us the opportunity to offer women the chance to do so with this fabulous
designer dress promotion."
Craig Smith, Brand Communication Director at Ted Baker, said: "Special K invited us
to create a little red dress that would be perfect for a sophisticated night out or
adding a bit of glamour around the office. In response, Ted came up with the ultra
stylish 'Betsi'. The tie-up is an excellent fit giving us a great opportunity to
showcase our womenswear and further develop our relationships with Special K’s
Special K and Special K snacks have one dress and one handbag to be won every day for three months starting from
4 April 2011. Visit specialkfoods.co.uk or see packs of Special K for more details
on how to be in with a chance of getting this fabulous LRD in your wardrobe.
The "Betsi" dress will also be on sale in Ted Baker stores and online at www.tedbaker.com.
About Ted Baker:
Established in 1988, Ted Baker London has grown from its humble roots as a shirt
specialist in Glasgow, to a global lifestyle brand with over 100 locations in
Europe, the U.S., Australia, Middle East, Far East and Southeast Asia. No ordinary
designer label, Ted Baker offers menswear, womenswear, accessories (and everything
in between), and is renowned for its quality and distinctive use of pattern and
colour. The brand’s unconventional approach to fashion, irreverent sense of humour
and, above all, unswerving attention to detail appeals to style-conscious men and
women who trust Ted to deliver that certain something... a little out of the
About the Kellogg Company:
Since William Keith Kellogg filed the papers that officially incorporated the Battle
Creek Toasted Corn Flakes Company on 19th Feb 1906, the Kellogg's company has been
driven by the philosophy that an improved balanced diet leads to improved health.
For further information and images please contact:
Official Press Office of Kellogg Marketing and Sales Company (UK) Limited
The Kellogg Building
0161 869 2942
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