Burton Announces The Montague Burton Collection
Released on: June 22, 2011, 3:35 am
Burton has been a staple on the British high street for well
over 100 years, with a heritage steeped in history, with this in mind,
the brand is proud to announce the launch of its new Montague Burton
Collection which draws on its history, looks at its archives for
inspiration; and ultimately creates a capsule wardrobe for autumn
winter that is proud to be British.
The range (named after Montague Burton, the founding father of the company in 1904)
builds on the resurgence of national pride as the UK approaches the 2012 Olympics.
With a nation united there has never been a better time to turn the nation's
attention to all things British.
The Montague Burton Collection has been crafted within British mills using British
fabrics and key pieces from the range that have been designed using original,
archived pieces. Through advances in garment technology Burton has created a vintage
looking collection with a modern feel.
The classic "Charlie" overcoat for example has actually been designed using
Montague Burton's own personal coat which has been passed down from generation to
generation of the Burton family.
The two wool suits in the range (one in a brown and the other in a grey salt and
pepper tweed) have been carefully created to produce a stylish, modern take on an
original 1958 design; perfect for those men mad on emulating 1950's tailoring. Each
item in the range has been given a typically British name reminiscent of a by gone
age, including a trapper hat and flat cap called William and Harry which wouldn't
look out of place for a walk in the grounds of Balmoral Castle.
Knitwear is paramount within this collection with British wool being used to create
jumpers, cardigans and roll necks that are perfect for layering. Cable knits add
chunky texture that is sure to keep out the British weather this autumn/winter.
The Montague Burton collection has created a capsule wardrobe for the new season
that nods to all things British. Celebrating this country's strengths the new range
uses Burton's heritage as the foundation to create statement, investment pieces on
the high street.
The rest of the collection includes trend led outerwear, knitwear and accessories in
an earthy colour palette of khaki, ecru, grey, brown, moss and slate that mixes
textures such as tweed, wool and suede to full effect.
Design details such as elbow patches, rope ties toggles and football buttons create
a classic English country gent aesthetic that is set to be a big look this season.
Further more this collection looks equally good in an urban city setting as it does
on a long country walk.
The Montague Burton Collection launches in October 2011 in selected stores and
online on Burton's website.
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company.
It quickly became popular and expanded into hundreds of outlets and factories across
the United Kingdom. Today, it is a staple on most high streets and a popular
retailer for men's fashion, including gifts for men, men's
casual clothing, men's jeans, men's chinos and men's shoes.
Customers can also shop online from the Burton website which offers free returns
in-store or by post and fast delivery to their home. The site features a useful size
guide to ensure customers can get the correct fit for all items. Customers can also
sign up for the Burton newsletter, which offers all the latest style updates,
exclusive discounts and competitions.
For further details please contact:
Arcadia Group Ltd
70 Berners Street
020 7291 2477
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