The National Trust Reveals Butterflies are Back this Summer
Released on: June 15, 2011, 2:09 am
The National Trust has announced that this summer looks set to
be the best for butterflies in more than 30 years as population's
boom, sales of butterfly products increase and butterfly imagery is
adopted by big high street brands.
At the half way point in the butterfly season there has been a number of record
breaking early appearances from spring species thanks to the warm and dry weather,
especially in April.
The favourable conditions are also leading experts to predict that a number of
species will produce extra generations this year.
Matthew Oates, wildlife adviser and butterfly expert at the National Trust said:
"It has been a fantastic start to 2011 for Britain’s butterflies with a White
Admiral appearing at Bookham Common in Surrey at its earliest since 1893, the
White-letter Hairstreak appearing more than two weeks early at Rodborough Common in
Gloucestershire and Marbled Whites and Meadow Browns a week to ten days early at Denbies in Surrey and
"The populations of spring butterflies are as good as they can be. There may even
be significant second broods for the Duke of Burgundy and Dingy Skipper butterflies
- it’s all gearing up to what could be the best butterfly summer for a generation."
Butterflies are also enjoying a revival in popular culture with sales of
butterfly-themed products high and many large businesses such as John Lewis, Easy
Jet, Samsung, Accessorize, Paper Chase, Laura Ashley and White Stuff using
butterflies in their branding,
Rich Sutcliffe, Editor at Brand Republic said: "Butterflies are about reinvention
and change, from caterpillar to a thing of beauty. Companies thinking about
rebranding or repositioning a product have a clear message as they signify a natural
Butterflies are very popular in tattooing and are often created to mark a change in
someone's life. Famous names such as Cheryl Cole, Paris Hilton, Britney Spears and
Drew Barrymore all adorn butterfly tattoos.
Lou Molloy, celebrity tattooist to the likes of David Beckham and star of 'London
Ink', said: "Butterflies are one of the great recurring images in tattooing. I've
tattooed them on many, many girls but they're increasingly popular with men - I've
recently finished a half sleeve that features four different types of butterfly and
one of the most referenced photos from my website is another sleeve tattoo with a
big Monarch in the centre. They're one of the universally popular tattoo images."
The first ever National Trust 'Love Butterflies' weekend will take place on the 6
and 7 August when the greatest number of species will be in flight.
Over the summer months the Trust will be encouraging people to upload their
sightings and pictures of butterflies to its butterfly watch map. This can be done
via twitter by entering the name of the species, postcode and #lovebutterflies.
There will also be top tips on how to go butterflying and places to see butterflies on the National Trust website.
The National Trust has also published a new book by Matthew Oates, 'Butterflies:
Spotting and Identifying British Butterflies'. It will help both beginners by
explaining the key points and fundamental principles of butterfly spotting, and more
experienced butterfly watchers in need of expert tips and sharpening the focus.
About the National Trust:
The National Trust is a charity with a statutory duty to preserve places across
England, Wales and Northern Ireland 'of historic interest and natural beauty for
the benefit of the nation'.
As Europe's largest conservation charity it protects over 350 historic houses, 160
gardens, 1,100 kilometres of coastline, 254,000 hectares of land of outstanding
natural beauty, six World Heritage Sites, 28 castles and 60 pubs, offering a number
of options for days out
and places to visit in the UK (http://www.nationaltrust.org.uk ).
Assistant Press Officer
The National Trust
Wilts SN2 2NA
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