Bigmouthmedia steps up to SEO campaign for Wallis
Released on: July 01, 2011, 6:35 am
Global digital marketing company bigmouthmedia has announced
that it has won the contract to implement an ongoing SEO campaign for
online and high street women's fashion retailer Wallis. The contract
will see bigmouthmedia build on Wallis's substantial online customer
base by significantly growing the firm's search engine performance
around its tens of thousands of products, specific product launches,
promotions and seasonal sales.
The project draws on bigmouthmedia's strong retail expertise, which was recently on
display when the agency published its "Innovations in Retail" white paper, which
is still available from its site. Bigmouthmedia's extensive retail clients list
includes SEO campaigns for other Arcadia Group brands such as Topman, Topshop,
Burton, and Dorothy Perkins. The present project will also see the agency leverage
its digital and technology expertise, particularly its command of optimising on
enterprise retail solution WebSphere.
Beverley Imrie, head of ECommerce at Wallis / Arcadia group said: "We pride
ourselves on understanding our customers in particular how and where they like to
shop. Online forms a huge part of this picture and so it is essential that SEO
holds a central role in our digital marketing strategy. Bigmouthmedia has a proven
track record in the retail sector and has shown that it really understands our needs
from day-to-day account management right up to being able to respond quickly to
strategic and technological refinements."
Phil Gripton, MD at bigmouthmedia said: "This is a significant win for
bigmouthmedia, not least because Wallis is one of the UK's most established retail
fashion brands and fits neatly with our existing retail portfolio. We are looking
forward to delivering on our commitment to service and quality by providing
Wallis's customers with every opportunity to engage with them as a brand."
About LBi and bigmouthmedia:
LBi is a global marketing and technology agency, expert at blending strategic,
creative, media and technical expertise to build business value. It helps companies
of all shapes and sizes decide what's next for their business - and then it takes
them there. Along with the media arm bigmouthmedia, LBi defines and executes
transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds
TSB, Play.com, SAB Miller, Skype, Standard Life and British Airways.
Across its 24 offices in 16 countries, there are more than 1,800 digital specialists
collaborating with brands to enrich people's lives via service design, branded
content, mobile, CRM and social media. LBi also sets the pace
in digital display, search, affiliate marketing, usability and web analytics.
There are many things that make LBi unique, but the main one is LBi's ability to
bring together diverse teams of experts to suit any brief. LBi call this blending,
and it's the reason why all types of organisations – from famous global businesses
to disruptive start-ups – choose LBi to help make their brands desirable wherever,
whenever and however people choose to engage with them.
Contact Details: For further media information, please contact:
+44 (0) 1273 697 170
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