Released on: July 28, 2011, 4:29 pm
Author:
Ali Attar
Industry:
Real Estate
MLS integration takes the feed of all the available properties from the MLS provider and using a property listing software, transfers and displays the data onto your website.
Once the data is transferred onto your website, when someone searches for a property, a larger quantity of properties will be displayed matching their requests.
MLS expands the real estate market, spinning a web of properties that connects different brokers and agents in a given area. It opens more opportunities to sell and please your clients. More minds, more properties, more happy clients, and more revenue.
Licensed brokers or agents, members of local boards/associations or members of NAR CREA, all have access to MLS.
Through the MLS Feed, you are given most of the available properties in your area, providing you with opportunities to have your properties come and go fluidly. It's a two sided business, where both sides can equally profit.
They list a property and you fulfill your clients' needs.
You know what MLS is, but how can you use MLS to its full potential? The key is simply, MLS Integration. http://rpl.realtyna.com/mls/mls-integration
MLS integration takes the feed of all the available properties from the MLS provider and using a property listing software, transfers and displays the data onto your website.
Once the data is transferred onto your website, when someone searches for a property, a larger quantity of properties will be displayed matching their requests. Most small real estate business' work based off of their website.
If you're a small company and you crave more opportunities to grow, your main focus should be personal and excellent customer service. Instead of only showing the limited amount of properties you have in your system, with MLS integration, you can provide your clients with the maximum amount available in their area.
This generates more leads, more matches for properties and will result in more sells. Realtyna (RPL) has an MLS integration add-on (with a one-time purchase) that can easily be synchronized with your MLS provider.
Every twelve hours, your website will be automatically updated with newly added properties from the MLS feed, freeing up your time to focus on your main purpose as a realtor, to sell homes.
This MLS feed add-on, using a computer language "speaks" with the MLS provider, transferring the data and properties onto your website. As your website is updated with new, fresh information it increases your chance of being found on a search engine such as Google.
MLS is an idea centered on further connecting the real estate market, creating networks of properties to help it thrive in the current economic downturn.
And as our society advances in technology, MLS integration will feed its need to move faster and satisfy your desire to succeed.
SOURCE: http://rpl.realtyna.com/
7/21/2011 23:59 AA ET
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