The National Trust Opens Its Doors To The Uks Best-Loved Cartoon Characters
Released on: July 27, 2011, 4:28 pm
Author:
National Trust
Industry:
Non Profit
The National Trust has, for the first time, given fictional
characters keys to all of its 300 homes and access to the 617,500 acres
of land it cares for. 'The Beano' team of illustrators and comic
whizzes have had full creative control as characters from Dennis the
Menace to Billy Whizz conquer castles and race ponies across grand
estates.
The Beano characters have invaded to help the National Trust bring its many places
to visit to
life and prove that its doors (and copious amounts of fresh air) are open to all,
breaking down preconceptions of the organisation.
Dennis the Menace and Gnasher kick off the chaos as they conquer Powis Castle in
Wales, fooling National Trust staff with dozens of "hedge menaces" disguising the
real rascal and his companion and becoming King for the day.
The Numskulls, who live inside Edd's nostrils, are sneezed out at Edwardian Surrey
estate Polesden Lacey into a game of croquet - and a planned bug hunt - to enjoy the
buzz of bumblebee racing, while Minnie The Minx takes her dad on a manic trip to
Northern Ireland to discover the iconic Giant's Causeway and find the giant Finn
McCool himself.
The Bash Street Kids days out in Devon, visiting the family manor Arlington Court and enjoying the great outdoors, while
fellow mischief-maker Billy Whizz - the fastest boy in 'The Beano' - explores the
country in less than a day. Fooled by Attingham Park's false doors, to completing
Cragside's 8 foot high rhododendron maze in seconds and experiencing life as an
Anglo Saxon at Sutton Hoo in Suffolk, Billy Whizz has a fast-paced day topped off by
a good night’s sleep in Lyme Park's Edwardian Nursery.
Tony Berry, Visitor Experience Director of the National Trust, commented: "We are
delighted to open our doors to 'The Beano' and all of its mischievous
characters. The National Trust and 'The Beano' are both British institutions and
we are hoping the news that we have opened our doors to them all will encourage
families to take a leaf out of Dennis' book and organise a trip to one of our
places. As our black and red stripy friend says; ‘a menace always has a plan’ and
this summer should be no exception.
"Wherever we can we have tried to take away ropes and show the fun side of our
places with everything from mazes to talking portraits. We are certain that
real-life Dennises will find that it is not all 'please don’t touch' anymore; in
some places you can even have a go on the snooker table.”
John-Paul Murphy, Head of Brand Marketing of 'The Beano' publishers, D.C. Thomson,
added: "We couldn't think of a better way to prove what fun kids can have at
'Gnashional Trust' properties by letting the world's most famous menace and his
friends from 'Beanotown' loose on them. Dennis hasn't let his own 60th
anniversary affect his ability to cause his own brand of havoc and it is a fitting
birthday treat for him to become 'King of the Castle' at Powis. We're sure
'Beano' readers will have just as much fun as the characters have when they visit
the venues featured in our comic this summer."
- ends -
About National Trust:
The National Trust cares for over 300 of England, Wales and Northern Ireland's
greatest historic houses and gardens, 1,000 km of coastline and vast swathes of the
country's most beautiful countryside. From historic gardens to the most iconic stately homes, and from mines and mills to theatres and inns, the
stories of people and their heritage are at the heart of everything the Trust does.
PR Contact:
Sally Airey
Assistant PR Officer
National Trust
Heelis
Kemble Drive
Swindon
SN2 2NA
01793 818 562
www.nationaltrust.org.uk
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