Valued Opinions Australia Launch First Smartphone Application With Full Survey Functionality
Released on: July 07, 2011, 5:32 pm
Research Now Ltd
Research Now, owners of the Valued Opinions' panels, has
announced the launch of its mobile app in Australia. 'Valued
OpinionsMobile' for Android and iPhone is the first version of the app
and the first smartphone app with full survey functionality.
The app can be used to gather responses to an array of research needs, from short
surveys to instant feedback polls, and has been designed to provide many benefits
for both researchers and panellists.
Researchers have access to real-time data and can gather more accurate responses.
Full survey functionality enables researchers to target hard to reach segments, such
as younger audiences and those who live in remote areas of Australia and may not
have a reliable internet service.
Panellists benefit as they can now complete mobile surveys and manage their account without the need
to log on to a computer, meaning they can voice their opinion no matter where they
are. Members simply click on the survey they would like to complete and the survey
downloads to their phone, along with any images which are cached on the device.
Members can then answer the survey questions at their convenience, pause during a
survey if necessary, and continue at a later time, all without an internet
connection. Panellists also benefit from constant access to their reward balance, a
new reward history, direct access to the Member Service team as well as
The app is designed so that Valued Opinions' members can take paid surveys in
Australia without an internet
connection (other than for receiving the survey and sending the responses back at
the end of the survey). So if a member happens to be on the train, a plane or
somewhere without internet coverage, they are still able to complete surveys.
Thomas Lapperger, Vice president, panel marketing and CRM at Valued Opinions, said:
"The Valued Opinions Mobile app, as well as our newly designed website, has been
created to enhance our members' experience by providing relevant information, even
on the go. This app allows our members to stay in touch with the Valued Opinions
community wherever they happen to be, and is one of the many steps we are taking to
provide the best service to them. Members sharing their opinions with us and being
rewarded for their time are key ingredients to the success of Valued Opinions."
The 'Valued Opinions Mobile' app is free to download via iTunes for the iPhone
version and the Marketplace for the Android app.
About Valued Opinions
Owned and operated by Research Now, Valued Opinions is a consumer research panel
made up of individuals participating in market research surveys in exchange for
rewards. Through various partnerships with popular international retailers, Valued
Opinions' members can earn and redeem credits for gift vouchers accepted online and
in stores. Members also have the opportunity to donate rewards to charitable causes
if they choose. For more information, visit www.valuedopinions.co.uk.
About Research Now Ltd
Research Now Ltd is the leading global online sampling and online data collection
company. With over 6 million panelists in 38 countries worldwide, Research Now Ltd
enables companies to listen to and interact with real consumers and business
decision makers in order to make key business decisions. Research Now Ltd offers a
full suite of data collection services, including social media sampling, and
operates leading opinion panels around the world. The company has multilingual staff
located in 23 offices around the globe. Visit www.researchnow.com to learn more.
Miss R Hay
Digital Marketing Executive
39 York Road
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