Plusnet Blows Its Own Trumpet in New TV Campaign
Released on: August 01, 2011, 1:51 pm
Author:
Plusnet
Industry:
Internet & Online
Plusnet, the Yorkshire-based ISP, has announced it will return
with a new TV advertising campaign in August.
To celebrate Yorkshire Day, the Sheffield-based home broadband provider will debut the
first 30-second commercial during the ad-break of "Emmerdale" (ITV1) on Monday 1st
August at approx. 19.15hrs. The campaign, planned and bought by Maxus, will again
make use of Yorkshire values and will feature a straight-talking character named
Joe. The new advert will also introduce Joe's Dad who will enter the public's TV
consciousness on a ride-on lawn mower.
The campaign, which will run throughout the remainder of 2011, will promote the
UK-based, 24/7 customer support from the broadband provider. With call centre support based entirely in the
UK, Plusnet is one of few broadband and phone companies where all advisors are
technically trained and do not work from scripts - a point of reverence that has
seen Plusnet already pick up six awards and be highly commended 13 times across the
industry for its product and services in 2011*. Later in the month, Plusnet will air
a second advert in which audiences will be treated to a rendition of Kaiser Chiefs' "Ruby" played by the Plusnet Brass Band. This 40-second commercial will run for
four weeks promoting Plusnet's great value.
Nick Rawlings, Commercial Director at Plusnet said: "We've always been proud of
our Sheffield roots. Our customer feedback suggests the 24/7 availability of our UK
operations is popular so, we wanted to convey our local and friendly approach in the
new campaign."
Shot on location in Ilkley and Ripon, the adverts have been created by Karmarama ad
agency and directed by film and TV director, Steve Bendelack, whose work includes "The Royle Family", "The League of Gentlemen", "Little Britain" and "Randall
and Hopkirk (Deceased)". Both Karmarama and Steve worked together when Plusnet
made its TV advertising debut in 2010.
Sam Walker, the creative lead on the campaign at Karmarama said: "We have developed
an ad that would best exemplify Plusnet's key differential - a UK call centre that
is free to call, from a landline, at any time.
"We chose to use a local theme and convey the emotional benefits of helpfulness and
community that stem from this whilst keeping the character of Joe and the sense of
Yorkshire we had created in our previous advertising. We have introduced his Dad
after he worked well in radio executions back in the spring."
-Ends-
Notes to Editors
*Several accolades in the 2011 uSwitch Broadband Satisfaction Survey including: "Best Overall Customer Satisfaction", "Most Likely to be Recommended", "Best
Customer Service", and "Best Quality of Connection". The company was awarded the
JD Power award for "Best Fixed ISP" and "Best Budget Broadband" at the Broadband
Genie Home Broadband Awards 2011 & Broadband Choices 2011 "Highly Commended" all
providers quality and reliability.
About Plusnet:
Back in 1997 Plusnet was born. Its plan was simple; to think and act differently
from other providers and save the customer money. That's not changed since the day
it launched. More than a decade later Plusnet is still providing great value
broadband and phone packages from its HQ in
Yorkshire.
Plusnet's customers and industry professionals think it supports them so well that
the company has been given a stack of awards to prove it. Plusnet was especially
proud to have won "Best Overall Customer Satisfaction" in the 2011 uSwitch
Broadband Satisfaction Survey.
Plusnet always takes pride in having a great relationship with its customers,
offering great broadband customer service. It believes it's only fair to
talk openly and honestly with them, help fix problems and talk about pretty much
anything related to broadband over on its Community site, blogs and forums. Plusnet
customers also get generous rewards for telling their friends about the company.
PR Contact:
Laura Mottram
Head of PR
2 Tenter Street
Sheffield
S1 4BT
0870 705 8055
www.plus.net
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