Research Now Reveals Preferences For Internet Service Providers In Australia
Released on: August 15, 2011, 11:24 am
Author: Research Now
Industry:
Telecommunications
Research Now has conducted a poll among 2,000 Australian
respondents aged 18 and over to find out what is the preferred internet
service provider in the country. Over 50% of Australians are currently
using Telstra BigPond (34%) or Optus (19%) for their broadband internet
access. The remaining 42% of respondents receive broadband access from
additional providers including iiNet (8%), Dodo (3%), Westnet (1%) and "others" (30%), such as Virgin, Transact, Southern Cross and People.
Approximately 95% of the online survey
respondents said they had some form of broadband internet connection in their home,
but according to the BBC, the average speeds of these connections are slow compared
with many industrialised countries.
In June 2011, the two telecom giants, Telstra (the parent company of BigPond) and
Optus, announced that they will be joining efforts with the government to roll out a
$36bn plan to provide high-speed internet access across the country through the
National Broadband Network Company (NBN Co)*. The new infrastructure project will
connect more than 90% of households to a super-fast network, delivering over 100
megabits per second – making it easier for those without internet access (5% of
those surveyed) to receive a fast broadband service.
Due to the extensive broadband operations already in place by Telstra and Optus, the
government concluded it would be more economical to bring the two entities together
to avoid duplicating existing broadband infrastructure and reduce the disruption to
local communities**.
The initial migration of Telstra and Optus customers to the new infrastructure is
reported to commence in 2014, and is expected to take a maximum of four years to
complete***. During this transition phase, Telstra and Optus will close down their
infrastructure and transfer customers to the state-owned National Broadband Network
Company****.
Notes to Editors:
* www.bbc.co.uk/news/business-13884441
** www.cio.com.au/article/392540/telstra_deal_cuts_nbn_costs_time_quigley/
*** www.optus.com.au/aboutoptus
****
www.telstra.com.au/abouttelstra/media-centre/announcements/telstra-structure-geared-to-customers-growth.xml
About Valued Opinions
The poll was conducted online utilizing the Valued Opinions Panel between 15th July
and 18th July, 2011 among 2,000 adults aged 18 and over. Owned and operated by
Research Now, Valued Opinions is a consumer research panel made up of individuals
participating in market research surveys in exchange for rewards. Through various partnerships with popular international
retailers, Valued Opinions’ members can earn and redeem credits for gift vouchers
accepted online and in stores. Members also have the opportunity to donate rewards
to charitable causes if they choose. For more information, interested parties can
visit http://www.valuedopinions.com.au/.
About Research Now
Research Now is the leading global online sampling and online data collection
company. With over 6 million panellists in 38 countries worldwide, Research Now
enables companies to listen to and interact with real consumers and business
decision makers in order to make key business decisions. Research Now offers a full
suite of data collection services, including social media sampling, and operates
leading opinion panels around the world. The company has multilingual staff located
in 22 offices around the globe. Interested parties can visit http://www.researchnow.com/ to learn more.
Media Contact:
Miss R Hay
1st Floor
Elizabeth House
39 York Road
SE1 7NQ
0207 921 2400
www.valuedopinions.co.uk
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