Released on: September 22, 2011, 3:22 pm
Author: Bupa
Industry:
Healthcare
Bupa International has announced the launch of a new video detailing its international private medical insurance (IPMI) product.
Bupa International, a global health insurance provider which gives its members access to more than 7,500 medical facilities around the world, has released the video to show how customers can use its flexible Worldwide Health Options insurance to create a healthcare plan that suits their unique situation and needs. Rather than produce a text-heavy brochure, the company decided to launch a video giving an overview of what the product offers.
The video gives examples of people who have moved abroad following retirement, individuals who travel around the world for work and families who have relocated to another country. By using characters based on real-life stories, the video conveys the flexibility that the product offers and shows customers how they can tailor their international health insurance to fit their own unique situation.
Customers who purchase Bupa's IPMI can choose as many Worldwide Health Options to add to their cover as they wish, or they can simply stick with the core cover. Options include cover for doctor consultations, medicines, screenings, evacuation and treatment in the United States. Additionally, customers can also apply for cover for pre-existing conditions.
Bupa Worldwide Health Options allows customers to combine modules to create the best solution for each individual or family.
About Bupa:
Bupa’s purpose is to help people lead longer, healthier, happier lives.
A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.
With no shareholders, Bupa invests its profits to provide more and better healthcare. The company is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.
For more information, visit www.bupa.com.
PR Contact:
Kristian Polack
Bupa International
Palaegade 8
1261 Copenhagen K
Denmark
45 33 15 30 99
www.bupa-intl.com