Mobile DNA Service Offers Retailers Immediate Insight Into 10m Mobile Customers' Preferences
Released on: September 07, 2011, 3:21 pm
Retailers concerned about missing valuable mobile Christmas
sales now have the ability to target 10 million mobile phone users with
tailored offers and promotions within days.
Last year 22% of online users accessed the internet on their phones over Christmas
Day and Boxing Day (econsultancy). 2ergo is predicting that Boxing Day 2011 will be
the biggest day ever for m-commerce, with 30% of consumers making a mobile purchase.
The company is launching its mobileDNA service as part of a mobile campaign package
to help retailers that do not yet have a mobile strategy to get mobile advertising campaigns up and running to
target shoppers in the run up to Christmas. The service has been built around
2ergo’s proprietary database of 10m opt-in UK cross-network mobile phone users,
further enriched with information from users’ mobile behaviour and transactions over
the last 10 years and profiling information such as age, interests and location.
Offering a level of customer insight and targeting that has been out of reach to
retailers running multi-channel acquisition programmes, 2ergo’s mobile campaign
package has been developed to help drive traffic, gain new intelligence about
customer behaviour and measure response rates and reactions to specific offers.
The package offers marketers the ability to build branded landing pages for the
offers and uses targeted mobile advertising strategies including banner ads to drive
additional prospects to promotions. This removes the need for a brand to have its
own mobile presence – meaning campaigns can be executed without major investment
into mobile platform infrastructure.
To launch the service, 2ergo has developed The Mobile Guide to Customer Acquisition:
top tips for retail marketers who want to launch an effective and targeted mobile
campaign in matter of days. To download the guide, go to 2ergo's Acquisition guide
John Stevens, group managing director of 2ergo, said, “Our mobile campaign package
is a world first – marketers not only have access and insight into 10m mobile phone
users, but also the ability to set up targeted, compelling mobile campaigns such as SMS marketing extremely quickly.
There’s no requirement to invest in mobile infrastructure, meaning marketers
concerned they’ve left it too late to capitalise on this Christmas’ m-commerce now
have an effective, expedient way of targeting prospective customers, and securing
their long-term loyalty.”
For more information please contact Katie Colledge or Anna Asamoah at Citypress on
0161 235 0301 or email firstname.lastname@example.org
About 2ergo Group plc
2ergo is the international mobile business and marketing solutions company. It
combines innovative proprietary mobile technologies and professional services to
help organisations of all sizes to develop and execute their mobile strategy.
Organisations such as ESPN, the Australian Broadcasting Corporation, Vodafone
Hutchison Australia, Fox Sports, Fox Business, Orange, Aviva, Fidelity, Transport
for London, Ladbrokes, Times of India, Airtel, O2, Carphone Warehouse and Proctor &
Gamble have all benefited from 2ergo’s proprietary end-to-end mobile solutions to
increase sales, mobilise business processes, reduce costs and enhance customer
2ergo touches all types of mobile users millions of times each day through
innovative mobile business solutions that incorporate search, security, advertising,
location, proximity, coupons, tickets, mCommerce and data network analytics enabling
full-integrated and personalised one to one marketing communications.
Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile
business solutions across multiple sectors and geographies since 1999. Its
international presence spans North America, Latin America, India and Australia.
2ergo is AIM listed on the London Stock Exchange (AIM: RGO). For more information,
Contact Details: William Dolby
T +44 (0) 161 874 4222
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