Research Now Introduces Valued Opinions 2.0 in the United States
Released on: October 6, 2011, 4:06 pm
Research Now has launched improved Valued Opinions program to
its members in the United States.
The enhancements to the Valued Opinions program include increased member
communications, a major website refresh and new identity, access to a complete
history log, social media integration, the introduction of quick polls and a greater
variety of rewards.
First launched in the United Kingdom in April, Valued Opinions 2.0 will allow for
greater support and guidance to ensure that Valued Opinions Panel members get the
most from their experience through enhanced member communications, a regular
newsletter, and access to additional Frequently Asked Questions. Focused on
delivering a better level of customer service, the new visual identity and website
have been strategically designed to allow for ongoing optimization and the addition
of new functionalities to further simplify the survey taking experience and reward
Panel members who visit the recently upgraded site will be welcomed by a number of
new features personalizing their participation. Examples include user-friendly
developments such as a full history log of all surveys completed, rewards claimed
and friends invited through the program, as well as a Facebook sign-up and Google+1
option, allowing members to comment and share pages with their friends.
Additionally, quick polls invite members to participate in short topical questions
and compare their answers with the rest of the panel. Through the Quick Poll forum,
members can even suggest new poll ideas and view fellow members' comments.
"We truly value the opinions of our members and are excited to offer a more
user-friendly experience," said Thomas Lapperger, Vice President of Panel Marketing
and Customer Relationship Management at Research Now. "The launch of Valued
Opinions 2.0 in the United States marks another milestone of an exciting journey
that strengthens our market-leading program by adding functionalities that will
significantly improve our customer relations and quality of service."
Additionally, the introduction of Valued Opinions 2.0 offers members a greater
selection of rewards to choose from, as well as a referral program to incentivize
members who recruit friends and family to join the panel.
“Recognizing and rewarding the time panelists invest as stakeholders in the research
process is of utmost importance, and Valued Opinions 2.0 further enhances our
ability to do this,” continued Lapperger.
Valued Opinions is a trademark of Research Now Limited. To experience the rebrand of
Valued Opinions 2.0 firsthand, visit www.valuedopinions.com.
About Valued Opinions:
Owned and operated by Research Now, Valued Opinions is a consumer research panel
made up of individuals participating in market research surveys in exchange for rewards. Through various
partnerships with popular international retailers, Valued Opinions' members can
take part in reward surveys to earn
and redeem credits for gift vouchers accepted online and in stores. Members also
have the opportunity to donate rewards to charitable causes if they choose. For more
information, visit www.valuedopinions.com.
About Research Now:
Research Now is the leading global online sampling and online data collection
company. With over 6 million panelists in 38 countries worldwide, Research Now
enables companies to listen to and interact with real consumers and business
decision makers in order to make key business decisions. Research Now offers a full
suite of data collection services, including social media sampling and online
surveys, and operates leading opinion
panels around the world. The company has multilingual staff located in 22 offices
around the globe. Visit www.researchnow.com to learn more.
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