Northgate Implements New CRM System To Improve Customer Communications
Released on: November 07, 2011, 3:11 pm
Northgate Vehicle Hire
Industry: Consumer Services
Northgate Vehicle Hire, the market leader in the provision of
light commercial vehicle rental and associated fleet solutions, has
installed new Customer Relationship Management (CRM) software across
the company as a means of demonstrating its ongoing commitment to
improving customer communication.
The bespoke CRM system functions as a comprehensive digital resource, allowing
information to be stored in one place, accessible to all key stakeholders in the
business, from sales and marketing to operations. It also provides transparency to
the activity of all sales and account management teams. This allows the company to
track the progress and status of any customer or prospect, and therefore greatly
assists the successful management of customer expectations.
Part of the technology contributing to the CRM system is the mobile PDA, which
enables employees to record all information electronically, automatically updating
the main system. This removes the need for the duplication of work and
time-consuming data input at the end of each day, which, in turn maximises the time
that the sales force and account management team can spend with customers;
essentially giving the benefit of a mobile office.
To support the new system, Northgate has rolled out a comprehensive training
programme to ensure that Northgate colleagues can effectively use the new tool. To
date, 115 staff members have been involved in the training.
Tony Anderson, Northgate’s Commercial Project Manager, comments: “We’re really pleased with the new system. The training programme has only been
going for a month but already we’ve had a great response. Our colleagues seem to be
particularly impressed by how user friendly the system is and the way that it will
save time in their day-to-day activities. Essentially, the CRM system has
streamlined our operations, and the benefits will allow us to offer even better
service to our customers.”
For more information on Northgate please visit www.northgatevehiclehire.co.uk or
follow Northgate on Twitter at http://twitter.com/northgatevhire.
Notes to editors:
Northgate Vehicle Hire has shaped and defined the van hire market for over 30
years. Operating over 60,000 vehicles on rental through more than 60 locations,
which include 56 workshops, 300 technicians and 56 mobile technicians operate within
the direct service network.
With a diverse customer base ranging from blue chip corporations and local
authorities right down to small and medium sized enterprises and owner operators,
Northgate will deliver the very best service levels available within the market
place through the delivery of vehicles, a wholly owned infrastructure of workshops
and technical centres, specialist staff and innovative systems.
For further information please visit www.northgatevehiclehire.co.uk.
For more information on this story, please contact Amy Gregory at Manifest Communications on 01484 469601
or email: email@example.com
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