EMS Takes Ciena B2B Roadshow To The Middle East
Released on: December 14, 2011, 10:24 am
Event Marketing Solutions Ltd.
Leading global telecommunications equipment provider Ciena has
begun a new leg of an extensive EMEA roadshow this week as it starts a
two-month tour of the Middle East.
The unique mobile ‘Innovation Lab’ offers Ciena’s international customers a
personalised, hands-on experience of the company’s industry-leading technologies.
Managed by Event Marketing Solutions (EMS), who specialise in managing B2B marketing roadshows, the campaign has already visited 31 venues in 11 European
countries this year.
The latest leg of the tour will give clients in Dubai, Abu Dhabi, Riyadh, Khobar and
Kuwait a first-hand experience of Ciena’s range of networking equipment and
software, which enable the delivery of next-generation voice, video and data
services for network operators worldwide.
The roadshow then heads back to Europe, when it will once again showcase to 50,000
delegates at Mobile World Congress, the annual global technology event in Barcelona
EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition
trailer. The interior allows Ciena to deliver a tailored event day for each client
they visit, from workshops to theatre style for presentations and training.
Features of the exhibition trailer include a
welcoming reception area, a specially designed fully air-conditioned server rack to
demonstrate and store the high-tech equipment safely, presentation zones with LED
screens, interactive workstation area and a private meeting room for one to one
The exhibition unit is branded with a full graphic vehicle wrap and has a
multi-lingual capability, allowing interchangeable graphics to be applied for each
Justin Isles, Client Services Director at EMS said: "We are delighted to help Ciena
build on its highly effective European tour with a major new territory launch that
will allow them to engage one to one with even more customers through to the New
Year. This Middle East tour enables Ciena to fully maximise their ROI by making full
use of their roadshow vehicle during what is a quiet time for the European market."
"This campaign has broken international boundaries by offering a truly personalised
customer experience in each country, which has been key to its success. It has
demonstrated that EMS can deliver a logistically complex operation anywhere in the
world. With over a decade of experience behind us, we have the know-how to give our
clients a seamless campaign."
Isles added: "We are confident that our technology roadshows will continue to be in
high demand in 2012. This is a growing market for us - our clients know the value of
going on the road to demonstrate complex, high-value kit on the doorsteps of
Ciena is one of a growing portfolio of EMS clients who are benefitting from
technology demonstration roadshows. Other clients include Dell, Samsung and IBM.
Notes to editors
+ Event Marketing Solutions Ltd (EMS) plan, supply and implement international
vehicle based roadshows tailor-made to clients’ needs - this enables them to engage
directly with their customers.
+ EMS own and operate the largest and most versatile fleet of exhibition trailers in
Europe and use their roadshow experience to put clients’ products and services
directly in front of their target audiences - wherever they are in the world www.eventms.com
Media enquiries to Ruth Devlin, tel. 07896 125764, email firstname.lastname@example.org, or Kate Price at EMS, tel. 0151 350 1509, email email@example.com.
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