Forza Group Teams Up With Shopzilla
Released on: December 05, 2011, 9:33 am
Forza Group, the owners of desirablebody.co.uk, has announced
the introduction of independent reviews powered by Shopzilla, the UK's
leading independent review service.
For a long time online retailers have been receiving reviews from customers that
inform the buying public that the products they purchased were fantastic or not
quite up to scratch. Reviews are generally moderated by the website owner and he or
she can edit the content of the review before allowing it to be posted on their
website or they can simply delete the bad ones.
However, desirablebody.co.uk is conscious that customer opinion can drive sales and
it is important for the company that its customers know that the reviews are
genuine. Customer reviews have become a key source of information for shoppers
looking to make the final buying decision, and are now an essential part of all
best-in-class online stores.
"We decided to use the services of an independent review service because it shows
our customers that we are committed to their needs and that their opinions drive us
to improve our products and service. We believe our business is capable of receiving
constructive criticism when necessary but also praise when due. Choosing a provider
of such a service was simple, we just went to the best in the business," said Matt
Morgan CEO, Forza Group.
There is a myriad of benefits to using such a service. The fresh content that is
provided on a daily basis means that the website gets increased search engine
optimisation and the content of the site continuously grows.
Shopzilla recently tweeted about its collaboration with Forza and Neil McCarthy,
Senior Director B2B, Shopzilla said: "We are pleased to welcome Forza Group as a
client for Shopzilla Product Reviews. Forza has engaged with us to support their
brand DesireableBody. Product Reviews will be able to provide a key source of
information, personal recommendations and consumer opinions posted online for their
customers looking to make that final buying decision.
"We look forward to this new relationship and the opportunity to work with them to
help them increase conversion rates, build customer relationships, and generate
large amounts of unique content by providing everything needed to collect, moderate
and display customer reviews on their website."
About Forza Group:
The Forza Group is a leading branded venture capital organisation that was conceived
in 2005. The Forza Group has gone on to grow very successful businesses in sectors
ranging from health supplements, such as T5 fat slimming pills, through to celebrity costume jewellery.
Forza health supplements, which include sea kelp tablets, are dispatched from its
factory in Kent to GMP standards and are advised by official bodies such as
Leatherhead Food Research. Forza's customer service operations are based in central
London and are manned on weekdays during conventional office hours.
49 Causton Street
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