New Green App For Eco-Gamers

Released on: December 09, 2011, 1:38 pm
Author: Lindsay Colbeck
Industry: Environment, Entertainment, Telecommunications

The Co-operative Group releases innovative new children’s gaming app on Apple’s iTunes store!

From today (9 December), kids, teenagers and adults with an iPhone, iPad or iPod Touch can download the Green Schools app from iTunes and get tackling the addictive eco-tasks straightaway. By downloading the new Green Schools Revolution game, kids up and down the UK can battle it out to become the ultimate eco warrior.

According to a recent study by The Co-operative Group, over 90 per cent of children want to learn more about green issues* and this fun new app, being launched today, sets kids on a mission to become green revolutionaries.

By downloading the free app to their iPhone, iPad or iPod Touch, kids can race against time to harvest the carrots before the rabbit gets them, turn off the taps to save the duck in the bath tub and save energy by switching off lights whilst putting their green knowledge to the test to unlock the secret bonus level and become an eco warrior.

With fun quizzes about energy, water and healthy living, the app is a great way to learn important lessons while having loads of family fun this Christmas!

Melanie Phillips, who heads up Green Schools Revolution for The Co-operative, said: “We are lucky that our youngsters have such a tremendous appetite to learn more about green issues.

“Our new Green Schools Revolution app is a fun and engaging way to help children and young people learn about building a more sustainable world whilst competing with their friends and family to become eco warriors!”

The Co-operative’s Green Schools Revolution education programme, part of its Inspiring Young People campaign, was launched in 3,000 primary and secondary schools in September by farmer and TV presenter Jimmy Doherty. It has been designed to inspire the next generation of green pioneers, with free lessons, trips and green activities available to all UK primary and secondary schools.

You can download this exciting app, available on the iPhone, iPad and iPod Touch, from the iTunes store from today (9 December). Simply search the app store on iTunes for 'green schools' to download the game for free or visit the Green Schools Revolution site to find out more about the app and the initiative.

*Opinion Matters interviewed 1,027 children aged between 7 and 14 and 1,002 parents of children aged 7 to 14 in August 2011.

[ENDS]

Notes to editors:
1. The app is available to download free from the iTunes store by searching ‘Green Schools’.

2. Green Schools Revolution is a comprehensive learning resource prepared by education specialists and available to all UK primary and secondary schools for free.

3. Over 3,500 primary and secondary schools across the country are registered for Green Schools Revolution.

4. Registered schools have access to a range of free cross-curricular classroom resources and activities through www.greenschools.coop, giving young people and teachers the tools to inspire change in their schools, homes and local communities.

5. The Co-operative is offering schools free fun and educational visits to its own wind farm to see renewable energy in action and to seven Co-operative Farms to see first hand how food grows and how to cook it. Schools will be able to take advantage of free high visibility jackets to help set up “walking buses”, helping them take practical action to cut their carbon emissions.

6. The Co-operative’s Ethical Plan has 47 distinct targets, among them a cultural shift in youth perception and opportunities for young people through Green Schools Revolution, an Apprenticeship Academy and the creation of 200 Co-operative Schools by 2013.

7. As Britain’s largest farmer over 50,000 children have visited one of our 15 Co-operative Farms, gaining hands-on experience about where their food comes from.

8. The Co-operative Group is the UK’s largest mutual business, owned not by private shareholders but by over six million consumers. It is the UK’s fifth biggest food retailer, the leading convenience store operator and a major financial services provider, operating The Co-operative Bank, Britannia and The Co-operative Insurance.

Among its other businesses are the number one funeral services provider and Britain’s largest farming operation. As well as having clear financial and operational objectives, the Group has also set out its social and sustainability goals in its groundbreaking Ethical Plan, which specifies almost 50 commitments in these areas. The Group operates 4,800 retail trading outlets, employs more than 106,000 people and has an annual turnover of more than £13bn. Further information is available at www.co-operative.coop

For more information, please contact:

Lindsay Colbeck
Senior PR Officer

Address:
11th Floor
New Century House
Corporation Street
Manchester
M60 4ES
Telephone: 0161 827 5629
Mobile: 07713 267 499
Facsimile: 0161 833 1035
Email: Lindsay.colbeck@co-operative.coop

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