New Green App For Eco-Gamers
Released on: December 09, 2011, 1:38 pm
The Co-operative Group releases innovative new children’s gaming app on Apple’s
From today (9 December), kids, teenagers and adults with an iPhone, iPad or iPod
Touch can download the Green Schools app from iTunes and get tackling the addictive eco-tasks straightaway. By downloading the new Green Schools Revolution game, kids up and down the UK can battle it out to become the
ultimate eco warrior.
According to a recent study by The Co-operative Group, over 90 per cent of children
want to learn more about green issues* and this fun new app, being launched today,
sets kids on a mission to become green revolutionaries.
By downloading the free app to their iPhone, iPad or iPod Touch, kids can race
against time to harvest the carrots before the rabbit gets them, turn off the taps
to save the duck in the bath tub and save energy by switching off lights whilst
putting their green knowledge to the test to unlock the secret bonus level and
become an eco warrior.
With fun quizzes about energy, water and healthy living, the app is a great way to
learn important lessons while having loads of family fun this Christmas!
Melanie Phillips, who heads up Green Schools Revolution for The Co-operative, said: “We are lucky that our youngsters have
such a tremendous appetite to learn more about green issues.
“Our new Green Schools Revolution app is a fun and engaging way to help children and
young people learn about building a more sustainable world whilst competing with
their friends and family to become eco warriors!”
The Co-operative’s Green Schools Revolution education programme, part of its
Inspiring Young People campaign, was launched in 3,000 primary and secondary schools
in September by farmer and TV presenter Jimmy Doherty. It has been designed to
inspire the next generation of green pioneers, with free lessons, trips and green
activities available to all UK primary and secondary schools.
You can download this exciting app, available on the iPhone, iPad and iPod Touch,
from the iTunes store from today (9 December). Simply search the app store on iTunes
for 'green schools' to download the game for free or visit the Green Schools
Revolution site to find out more about the app and the initiative.
*Opinion Matters interviewed 1,027 children aged between 7 and 14 and 1,002 parents
of children aged 7 to 14 in August 2011.
Notes to editors:
1. The app is available to download free from the iTunes store by searching ‘Green
2. Green Schools Revolution is a comprehensive learning resource prepared by
education specialists and available to all UK primary and secondary schools for
3. Over 3,500 primary and secondary schools across the country are registered for
Green Schools Revolution.
4. Registered schools have access to a range of free cross-curricular classroom
resources and activities through www.greenschools.coop, giving young people and
teachers the tools to inspire change in their schools, homes and local communities.
5. The Co-operative is offering schools free fun and educational visits to its own
wind farm to see renewable energy in action and to seven Co-operative Farms to see
first hand how food grows and how to cook it. Schools will be able to take advantage
of free high visibility jackets to help set up “walking buses”, helping them take
practical action to cut their carbon emissions.
6. The Co-operative’s Ethical Plan has 47 distinct targets, among them a cultural
shift in youth perception and opportunities for young people through Green Schools
Revolution, an Apprenticeship Academy and the creation of 200 Co-operative Schools
7. As Britain’s largest farmer over 50,000 children have visited one of our 15
Co-operative Farms, gaining hands-on experience about where their food comes from.
8. The Co-operative Group is the UK’s largest mutual business, owned not by private
shareholders but by over six million consumers. It is the UK’s fifth biggest food
retailer, the leading convenience store operator and a major financial services
provider, operating The Co-operative Bank, Britannia and The Co-operative Insurance.
Among its other businesses are the number one funeral services provider and
Britain’s largest farming operation. As well as having clear financial and
operational objectives, the Group has also set out its social and sustainability
goals in its groundbreaking Ethical Plan, which specifies almost 50 commitments in
these areas. The Group operates 4,800 retail trading outlets, employs more than
106,000 people and has an annual turnover of more than £13bn. Further information
is available at www.co-operative.coop
For more information, please contact:
Senior PR Officer
New Century House
Telephone: 0161 827 5629
Mobile: 07713 267 499
Facsimile: 0161 833 1035
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