Co-Operative Car Showroom Crowned UK 's Top Land Rover Dealership

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Co-Operative Car Showroom Crowned UK's Top Land Rover Dealership

Farnell Land Rover has won the ultimate recognition from its own supplier by being crowned Land Rover's UK Dealer of the Year.

The Bradford-based dealership, which is part of The Co-operative Group, beat more than 130 other businesses from across Britain to win the highly-coveted prize at this year's Land Rover dealers' conference.

Farnell Land Rover, located on Kings Road, Bradford, was one of the first Land Rover dealerships in the world to open its doors. The company has continued to refresh and update its image, and recently invested £1m in a new showroom, which opened to the public last January.

Jatinder Aujla, Group Operations Manager, said: “To win this award just one year after re-launching the dealership perfectly illustrates the excellent customer service we provide.

"It is also particularly gratifying since I am Bradford born and bred and very proud of my hometown. It was great to be able to promote Bradford on the national stage as a successful place to do business."

As well as becoming Dealer of the Year, Farnell Land Rover also took second place in the Sales Dealer of the Year and Service Centre of the Year categories. In the latter, the Bradford firm narrowly lost out to the Leeds-based Land Rover dealership, also part of The Co-operative Group.

The Bradford company enjoyed strong sales over the Christmas period, with new like-for-like purchases up 60 per cent on the previous year. The increase in demand was partly driven by interest in the Range Rover Evoque, a recently-released British-built model endorsed by Victoria Beckham, who was brought in to design the interior of the vehicle.

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About:
The Co-operative Motor Group is part of The Co-operative Group, one of the largest retail co-operatives in Europe and one of the top 45 motor groups in the UK.

The group represents some of the leading global players in the industry through its Nissan car dealerships and Mazda car dealer showrooms, while vehicles from other major manufacturers including Renault, Land Rover, Range Rover, Peugeot, Fiat, Suzuki, Chrysler and Jeep are also available through the company's 23 showrooms in the North West, Yorkshire and The Midlands.