Confused.com Reveals £203m Worth Of Car Damage Caused By Misleading Sat Navs
Released on: February 16, 2012, 8:40 am
New research from Confused.com has revealed that Sat Navs have
caused over £203m worth of damage to drivers on UK roads, through
accidents caused by misleading directions. With the Department for
Transport holding its first ever Sat Nav Summit in March, the issue of
misleading Sat Navs has become an ever-increasing problem across the
A staggering 83% of British drivers have admitted to being misled by their Sat Navs,
resulting in over half the country (52%) screaming at their devices. 68% of the
drivers end up with longer journeys and clock up unnecessary miles while 45% of
British drivers have confessed to feeling angry and frustrated while behind the
wheel, which in turn has led to 31% of British motorists red faced, spending between£100 - £500 on Sat Nav related car damage.
Whilst it's mainly men who blame their car damage on their Sat Nav, women are more
likely to admit that it leads them astray. Women also get more frustrated than men,
with 57% of female drivers freely admitting that they scream at their Sat Navs, a
shocking 12% higher than male drivers.
On a national scale, drivers in the East Midlands fared the worst with their Sat Nav
relationship, with 57% shouting at their Sat Navs and 50% feeling frustrated behind
the wheel. Northern Ireland has proved the most docile with only 31% getting angry
at misleading Sat Nav directions. 80% of Scots claimed to be given misleading
directions constantly by their Sat Navs leading to over half (51%) of Scottish
drivers screaming at their devices. The research did however pinpoint the Welsh city
of Aberystwyth as the worst for Sat Nav anger management with an alarming 75%
admitting to regularly losing their temper.
With the amount of Sat Nav accidents occurring across the country, and the pending
Sat Nav legislation, Confused.com is calling for British motorists to register their
Sat Nav blackspots from around the UK on Confused.com.
Gareth Kloet, Head of Car Insurance at Confused.com, said: "As car insurance costs
continue to rise, it’s never been more important to keep your motoring costs as low
as possible. Our research has shown that the Sat Nav is not always the blessing it
was once hailed to be and increasingly, motorists appear to be sighting the device
as a source of frustration and danger. We hope that our Sat Nav blackspot map will
not only help reduce risk, but we also hope that frustrated drivers get back behind
the wheel a little happier."
Confused.com was the UK's first price comparison site for car insurance.
Confused.com is one of the UK's biggest and most popular price comparison services.
Launched in 2002, it generates over one million quotes per month, trying to provide
consumers the cheapest car insurance. It has expanded its
range of comparison products over the last couple of years to include buildings
insurance, travel insurance, as
well as specialist insurances such as landlord insurance and 4x4 insurance. Financial services products are also
available, including credit cards, loans, mortgages and life insurance policies.
Confused.com is not a supplier, insurance company or broker. It provides a free,
objective and unbiased comparison service. Confused.com’s service is based on the
most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock
Exchange in September 2004. Confused.com is regulated by the FSA.
Confused.com press office
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