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EPR Archived News |
Tea and Jam toast for Citypress
Released on: February 24, 2012, 10:37 pm Citypress is toasting two new contract wins in the food sector. The independent PR agency has been appointed by Clippy’s Apples and Charbrew, one of the UK’s fastest-growing specialist tea brands. Clippy’s was founded by ‘kitchen entrepreneur’ and former Masterchef contestant Clippy McKenna who started her business and brand in her kitchen and now has an expanding range of jams and preserves sold in over 1,000 supermarkets across the UK. After starting to make jam from apples grown in her garden and then perfecting award-winning recipes, Clippy has gone on to become the UK’s leading champion of British apples and regularly appears on TV and radio shows. Citypress has kicked of a PR campaign for the brand by generating national media
coverage for Clippy’s battle against EU rules which are preventing the business
labelling its products as jam. The Manchester-headquartered agency has also been appointed by Charbrew, one of the UK’s fastest-growing speciality tea brands. Charbrew was founded by entrepreneur Adam Soliman from his parents’ house when he was just 21. He set out to source the best blended tea leaves, real fruits and spices to develop a premium range of brews. Now 23, Adam supplies Charbrew products nationally to Sainsbury’s, Booths supermarkets and other major retailers. Citypress is supporting Charbrew with an integrated food and drink PR campaign to drive brand awareness, sales and to develop Adam Soliman’s reputation as a young entrepreneur in the food and drink sector. Charles Tattersall, Citypress managing director, said: “Clippy’s and Charbrew are fantastic entrepreneurial businesses and brands that have been built from scratch by their owners from humble beginnings. We’re leveraging our experience in the food and drink sector to support the companies as they expand their national distribution and consumer awareness. They have huge future potential and we’re pleased to be on board to support them on their journey to even bigger success.” ENDS Citypress is one of the UK’s leading independent PR agencies with offices in London, Manchester and Birmingham. The PR agency delivers digital and off-line communications campaigns for clients in a range of sectors. Its specialist teams provide strategic consultancy and services including reputation management, media relations, digital marketing, content development and corporate communications.
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