ekmResponse Outline the Three Ingredients to Building the Perfect Mailing List
Released on: March 15, 2012, 11:10 am
One of the UK’s leading email marketing solution
specialists, ekmResponse, shares the secrets of how to build and
maintain a good quality mailing list to encourage subscriber
interaction and help build customer relationships.
There are three key ingredients involved in building the perfect list in order to
yield positive results on an ongoing basis.
It is important to build your mailing list as quickly as possible. The quicker you
build one, the quicker it will generate extra traffic to your site. The quicker you
generate extra traffic to your site, the quicker extra revenue can be made.
Be sure to have multiple newsletter signup forms throughout your site. Users may
feel happy to subscribe to news or information about particular products or topics
throughout your website rather than to a generic newsletter which you might allow
submission to on your home page. With ekmResponse, subscribers can be split into
separate mailing lists based on the topics of info they have subscribed to.
Offering several avenues for users to submit their details is one step of building a
list quickly, but it could all count for nothing if the user feels there is no
incentive to part with their details.
If you find you have lots of hits throughout your site, but very little submission
of data, then the user is likely being put off for some reason. The question of “Why
should this user subscribe?” needs to be asked; and you need to provide the
Users are far more likely to subscribe if they feel they will benefit in doing so.
Therefore, offering a free gift, a discount code or some other gesture of thanks is
likely to encourage conversion from initial interest, to submission of data. Making
sure the user knows exactly what they will be receiving in their inbox, how often
and that their details will not be passed on to 3rd parties offers reassurance that
they can safely give their details to you.
Couple this with quick delivery of the gesture of thanks and you will have set the
foundations for a trusting relationship with your recipients.
Once you have built your mailing list, generated trust and a good rapport with your
subscribers, the final ingredient to carrying out successful email marketing is to
ensure you retain those subscribers.
Regular news to the correct subscribers which they benefit from reading, regular
special offers on products they are likely to buy, games like “Find the easter bunny
on our website and claim a free gift!” are the kind of things in order to keep your
emails fresh and to continuously encourage subscriber interaction.
If your emails become less frequent and contain content which your subscribers are
finding increasingly repetitive, you will quickly find your contacts unsubscribe -
putting a waste to all your hard work in building the mailing list in the first
You could ask yourself, if you were one of your recipients, would you be happy
receiving your emails and if not, what would you like to receive?
Matthew Allingham, product manager of ekmResponse advises, “To ensure you make the
most of email marketing, it is imperative to follow best practices when building a
mailing list. Obtaining subscriber interest, generating trust and gauging
interactivity are the building blocks to email marketing success.
We encourage our customers to maximise the tools available in order to benefit the
most from their email marketing campaigns”.
To view the ekmResponse email marketing platform and start building your mailing
lists, head over to www.ekmresponse.com and try the free tariff.
- ENDS -
Established in September 2009, Blackburn-based ekmResponse is an online email
marketing system that allows organisations to easily contact customers with
newsletters, email marketing campaigns, ezines and company updates. If you're
looking for an email marketing UK solution then get in touch with ekmResponse today.
For further information contact:
Telephone: 0844 858 8580