ekmResponse Reveals 20 Words and Phrases Not to Use in Emails
Released on: March 12, 2012, 10:35 am
One of the UK’s leading email marketing solutions specialists ekmResponse has compiled a useful list of key
words phrases that should be avoided when building successful email
marketing campaigns. The data has been compiled from a list of commonly
used key words and phrases which are present in the least performing
Referring to such a list of words and phrases which spam filters use to allocate“points” to in order to establish if an email campaign should be deemed as spam or
not, is designed to help ekmResponse customers put together better quality emails.
This in turn potentially yields more ROI due to better inbox placement.
The list of key words and phrases to steer clear of can be found here.
Keeping it Clean
ekmResponse allows its customers to check the likelihood of their email being deemed
as spam by using the handy, built-in spam score tool.
The tool works on a points-based method generated from the content entered within
the email, meaning the higher the score, the higher the chance of the email being
seen as spam.
Laurence White, founder of lifestyle store roullierwhite.com said: “Being able to
see how well my email should perform before it’s even sent is very useful and allows
me to make the tweaks needed that I otherwise would not have known about”.
Matthew Allingham, product manager of ekmResponse added: “The spam score tool within
ekmResponse coupled with our best practices guide is proven to help educate email marketers and to maximise their
efforts. We really do see the differences with inbox placement and open rates for
those who use these facilities within ekmResponse.
“Encouraging high open rates for our customers is something we constantly strive for”.
To check out the ekmResponse email marketing platform and its many features, such as
the spam score tool, head over to www.ekmresponse.com and sign up for a free trial.
- ENDS -
Established in September 2009, Blackburn-based ekmResponse is an online email
marketing system that allows organisations to easily contact customers with
newsletters, email marketing campaigns, ezines and company updates. If you're
looking for an email marketing UK solution then get in touch with ekmResponse today.
For further information contact:
Telephone: 0844 858 8580