Bytes Alive! It’s Read an eBook Week!
Released on = February 6, 2005, 7:45 pm
Press Release Author = biffmitchell.com
Industry = Entertainment
Press Release Summary = Several years ago, Canadian author Rita Toews did an
extraordinary thing: she had a new form of literature officially recognized with a
week of its own.
Press Release Body = According to Chase’s Calendar of Events, this March 6 to 12 is
Read an eBook Week.
But wait! Why a special week for ebooks?
The invention of the printing press in the 15th Century brought reading to the
masses. The invention of the ebook in the 20th Century promised to revolutionize not
just reading, but publishing for the masses. Suddenly, anyone could be published
without having to wait years to find agents and publishers. The process of getting a
book into the hands of the reading public shrunk from months to a few days.
Royalties on ebooks were oft times unheard of amounts ranging from 50 to 70 percent.
Readers would pay a fraction of what it cost for a hardcover book, and they would be
able to download anything they wanted without having to leave their homes. Dedicated
ebook readers were hot items for those in the know about cutting edge reading
platforms. Stephen King himself jumped on the bandwagon with a free book accompanied
by a free e-reader.
Things were looking good for trees and anyone who wanted to publish that novel
collecting dust in the closet.
Then, the dream began grinding down. For some reason, ebooks weren’t the hot sellers
everybody had predicted. Some blamed it on the tactile love for paper books you
could hold in your hands. Some said the dedicated ebook readers were too expensive,
too difficult to use, and too cumbersome. Some said: “I can’t take my computer into
the bathtub with me.” There were disputes over digital rights and copyrights. There
were complaints about proprietary technologies. There were concerns about sloppy
editing. Stephen King left a serialized ebook novel dangling in cyberspace,
half-finished. Abandoned.
Things were looking grim for trees and the ebook industry.
But now, the future of ebooks is looking bright again. Digital natives, who grew up
reading on screens, are reading ebooks. They’re loading dozens of them into their
PDAs and cell phones. Libraries are beginning to stock ebooks on CDs and even
loaning out the dedicated e-readers. Project Gutenberg, a vast online repository of
free e-reading, is growing by leaps and bounds. Major publishers are beaming out
electronic versions of their bestsellers…while they’re still bestsellers. Some
independent publishers are testing a book’s marketability by publishing
electronically first and then, if sales are good, in print format. Even bookstores
are selling ebooks.
The resurgence of interest in ebooks promises major impacts on what we read and the
way we read it.
Said reader Peggy Loyer: “I love to travel and I do it frequently. I used to take an
extra suitcase on vacation just to hold all the books I was planning to read. Now,
I take only two paper books with me because I've got at least another ten in my palm
pilot.”
“Teens regularly download and pay online,” said e-novelist M.D. Benoit. “They find
reading the latest novel on their PDA or laptop as normal as breathing."
In the last year, e-publishing has prompted a renewed interest in the short story.
Indie publishers like Echelon Press and ShortStuff Books began publishing single
novellas and collections of three or four short stories. eBook distributors like
Fictionwise have begun selling individual short stories alongside novels. Said
reader Brad Parks: “Can you imagine going into a bookstore and buying a single short
story, bound as a print book? Maybe in Dickens’ time.”
According to some, the greatest potential in ebooks is the creation of a whole world
of new voices. According to Deron Douglas of Double Dragon Publishing: “The
discovery of the ebook by the reading public has created a vast new industry that’s
given voice to a very large group of talented writers that would otherwise not have
been heard due to the inherent inequities and practices of the established
publishing industry.”
Others go still further. “I see the democratic potential inherent in this publishing
form,” said political essayist Glenn Brigaldino. “eBooks can offer views, enable
independent debate, and present uncensored political critique from a multitude of
political perspectives from around the globe.”
Much to the joy of both e-publishers and e-authors, sales of ebooks have been
increasing steadily. “Double Dragon has seen an increase in ebook revenues between
25 and 30 percent in the last three years. “We’ll continue to concentrate on this
emerging technology,” said Mr. Douglas.
This closely parallels the US ebook industry’s growth of 25 percent for the third
quarter of 2004, according to the Open eBook Forum, a trade and standards
organization dedicated to the promotion of e-publishing.
“There’s much to be celebrated,” said e-author Rita Toews. "As an author, I find it
exhilarating to be on the ground floor of a new movement in reading."
It was Ms. Toews who approached Chases several years ago to have the second week of
March declared Read an eBook Week. “They accepted it,” she said. “The response in
the first year wasn’t great, but it was much better the second year.”
“The idea is for ebook publishers and authors to hold special events during the
week,” said Ms. Toews. “By uniting in a mass promotion beginning March 6th, I am
confident
we can bring ebooks to the attention of the media and the public.”
In honor of the week, members of the ebook industry are encouraged approach local
libraries, reading clubs, and the media to plan special events and bring them to the
attention of the media.
“Authors can hold readings at libraries,” said Ms. Toews. “Publishers can offer
special discounts, contests, and other promotions in honor of the event.”
“I think anybody who owns a PDA should download a free book from Memoware.com and
try an ebook during Read an eBook Week,” said reader John Heinstein.
Canadian eAuthors, a group of Canadian e-writers and e-publishers, has created a
series of free banners and buttons that can be downloaded at
http://www.biffmitchell.com/eBook_Week/ebook_week.html to promote the event. The
page also contains a schedule of events submitted by organizers. As calls will not
be returned, callers with events to submit are asked to leave their email addresses.
Contact:
Biff Mitchell
Canadian Spokesperson for Read an eBook Week
506-455-3678 (Calls will not be returned. Leave your email address.)
Email: biff@biffmitchell.com
Download buttons and banners, and announce events at:
http://www.biffmitchell.com/eBook_Week/ebook_week.html
Web Site = http://www.biffmitchell.com/eBook_Week/ebook_week.html
Contact Details = Biff Mitchell
Canadian Spokesperson for Read an eBook Week
506-455-3678 (Calls will not be returned. Leave your email address.)
Email: biff@biffmitchell.com
Printer
Friendly Format
Back to previous
page...
Back to home page...
Submit your
press releases...
|