Recommendation Marketing

Released on = February 9, 2005, 3:29 am

Press Release Author = Swiftpro recruitment software

Industry = Software

Press Release Summary = How much business is generated by referrals? That’s the question Harrow-based recruitment software provider Swiftpro Ltd. is seeking to answer with the launch of its CVPlus Visual paid referral scheme.

Press Release Body = In the high street retail sphere, the average satisfied customer will tell between 3 and 12 people about a particularly good sales experience. Generally, the better the customer’s experience the higher the number of positive recommendations. Anywhere between 20% and 70% of these people will go on to become customers themselves.

Recruitment being such a fiercely competitive market, word-of-mouth or recommendation marketing tends to operate quite differently from the high street retail model. Satisfied client companies are more likely to guard the secret of
their preferred recruitment software provider than recommend them to a competitor. Instead, migrating recruitment consultants show a propensity to recommend or tell others about the software they like to use as they move from company to company. This ‘slow-burn’ form of recommendation marketing almost certainly has value, but by its very nature requires patience and is extremely difficult to measure.

The Swiftpro paid referral scheme offers an easy way for companies and individuals to generate additional revenue. Participants simply recommend CVPlus Visual to business associates, colleagues and friends, for example, as their preferred front office recruitment software. The referrer then provides Swiftpro with a list of prospects to follow-up. For every qualified lead that makes a purchase, the referrer receives a payment.

Swiftpro believes that recommendation marketing, like its CVPlus Visual paid referral scheme, benefits from greater credibility than many traditional forms of advertising. Recommendation marketing ensures that sales prospects are already favorably predisposed towards a company, product or service when contact is made by the vendor. This makes the sales process faster and easier for both parties, which in turn increases client satisfaction, and generates more referrals.

For more information about Swiftpro Ltd and its CVPlus Visual paid referral scheme visit www.swiftpro.com.

Background

About Swiftpro
As a leading provider of recruitment software and integrated services since 1991, Swiftpro has established a reputation for flexible, innovative and competitively priced business solutions that meet your company’s exacting needs. More recently, demand has led Swiftpro to expand into recruitment web design, CV formatting and data entry services, in partnership with our wholly own subsidiary based in Sofia, Bulgaria.

Swiftpro combines industry knowledge and technical expertise to keep your business ahead of the competition. Evolving as your business needs change, our leading edge
CVPlus Visual recruitment software and integrated services drives down your operating costs, increases productivity and optimises use of valuable resources, creating more time for you pursue new business, win more clients and place more
candidates than ever before.

Your comments, ideas and feedback welcome:

Web Site = http://www.swiftpro.com

Contact Details = Charles Trumpess, Marketing Manager
Swiftpro
2 Warner House
Harrovian Business Village
Bessborough Road
Harrow HA1 3EX
UK
Telephone +44 (0)870 873 1270
Facsimile +44 (0)870 873 1271
Email marketing@swiftpro.com
Website www.swiftpro.com