Accela Communications and Network World Partner to Create Tech Download Webcast Series: On-Demand Rich Media Pioneers Develop Dual-Production Format

Released on = April 12, 2005, 12:16 pm

Press Release Author = Clare O’Brien - 508.303.9709

Industry = Internet & Online

Press Release Summary = Accela Communications and Network World jointly introduce the “Tech Download Webcast Series,” an innovative on-demand rich media sponsorship delivering two programs – an analyst led roundtable discussion and a sole solution version to present in the sponsors own web site. The multi-sponsor programs allow companies to be a part of a dynamic roundtable discussion as well as present their technology in front of the IT industry’s most powerful decision makers and explain why their solution is the best on the market.

Press Release Body = Southborough, MA – April 13, 2005. Accela Communications and Network World jointly introduce the “Tech Download Webcast Series,” an innovative on-demand rich media sponsorship delivering two programs – an analyst led roundtable
discussion and a sole solution version to present in the sponsors own web site. The multi-sponsor programs allow companies to be a part of a dynamic roundtable discussion as well as present their technology in front of the IT industry’s most powerful decision makers and explain why their solution is the best on the market. The webcasts are designed to generate high quality sales leads in an on-demand
environment, giving the sponsor the opportunity to carefully craft their message and provide the audience with the flexibility to watch the program when it’s convenient.

In the new dual-production format, sponsors receive two on-demand rich media programs, the first of which includes an analyst presentation, participation in a roundtable discussion directed by the chosen analyst, a solution showcase segment, company branding on the player, sponsor attribution in all relevant promotion, 24x7
access to registrant leads, and hosting on both the Network World and ITworld.com sites. In addition, sponsors receive a second, exclusively branded version of the webcast featuring the analyst presentation and their own solution segment, which can then be easily embedded and presented in the confines of their own web site. Viewers stay on the sponsor’s site and can be individually identified and tracked, separate from the Network World guaranteed lead package.

“This unique program format gives sponsors the ability to “piggy back” on the primary production to produce a customized program for their own use with no additional expense, resulting in a highly effective cost per lead,” commented Neal Silverman, VP of Events & Executive Forums, Network World.

The first two programs, “Managing a Converged Network” and “Identity-Based Security: A first step for virtualization” are currently available for sponsorship and will launch this summer.

About Accela Communications
Accela Communications provides Web-based services that accelerate sales and business growth for customers and partners across a wide range of industries. We generate actionable results through the AccelaCast™ on-demand rich media platform and suite of services, the AccelaWorks™ Web response management system and the ITworld.com® Site Network. Visit us at http://www.accelacommunications.com.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World’s portfolio of strategic marketing programs provides marketing and agency professionals with the
tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

For More Information Contact:

Andrea D’Amato
National Sales Director, Events & Executive Forums
Network World, Inc.
adamato@nww.com
508.490.6520

Clare O’Brien
Vice President, Sales
Accela Communications, Inc.
clare_obrien@accelacommunications.com
508.303.9709

Web Site = http://www.accelacommunications.com

Contact Details = For More Information Contact:

Andrea D’Amato
National Sales Director, Events & Executive Forums
Network World, Inc.
adamato@nww.com
508.490.6520

Clare O’Brien
Vice President, Sales
Accela Communications, Inc.
clare_obrien@accelacommunications.com
508.303.9709