PRESTIGE,
17 - 19 September in Dubai The essential international trade fair
for upper medium-to-high end fashion and lifestyle brands in the
Gulf at World Trade Center
Released on
= April 28, 2005, 4:10 am
Press Release
Author = planetfair
Industry = International
Trade
Press Release
Summary = European Clothing Exports to the United Arab Emirates
surged by 43 per cent.
Press Release
Body = Despite the dear Euro the European Fashion Makers increased
exports of knitted and woven clothing to the United Arab Emirates
by 43 per cent over the last year compared to 2003, representing
a total value of € 292 Million. This was reported for the traditional
fifteen member states of the European Union (EU-15) by the European
Fashion and Textile Export Council (EFTEC), Brussels, as
official sponsor of PRESTIGE, the specialized trade show for upper-medium-to-high-end
clothing and footwear brands launching its third edition from 17
-19 September 2005 at the Dubai World Trade Center.
According to
Reinhard E. Döpfer, Managing Director of EFTEC, the U.A.E took
41 per cent of the total clothing exports from the EU-15 to the
Gulf Countries, which rose by 13 per cent in value to € 718
Million, last year. “We are very pleased with this
performance because it shows that the period of stagnation and uncertainty
in the fashion markets of the Gulf region is over”, Döpfer
said. As he further stated, a dynamically expanding business environment
accompanied by further increasing demand for European Fashion offers
traditional suppliers and newcomers tremendous sales
opportunities for the order season of spring and summer collections
2006, which will be promoted at PRESTIGE. “With Dubai as a
hub, the United Arab Emirates are playing an ever increasing role
in the distribution of European and international fashion
and footwear brands in the Gulf” said Michael Mueller, Managing
Director of planetfair llc, Dubai, organizers of PRESTIGE.
According to
planetfair, with headquarters in Hamburg, Germany, the bright prospects
for the fashion market in the Gulf are driven by specialized trading
companies operating simultaneously as import distributors and investors
in the development of
mono-brand and multi-brand retail chains. “Although Dubai
is seen as a trend setter for the expansion of corporate sales space
for fashion and footwear, other capitals like Abu Dhabi, Doha, Manama
or Muscat are getting rapidly integrated in the process” said
Ingo Kloever, Managing Director of planetfair in Hamburg. “And
of course, its all connected with the boom in the construction of
new shopping malls mushrooming everywhere in the region”,
he added.
Due to the rising importance of shopping malls, planetfair announced
to organize a pan-Arabic conference, which will be held in parallel
to PRESTIGE in the Dubai World Trade Centre under the title “The
Future of Fashion Retailing in the Gulf Countries”. Apart
from other trade issues the conference will focus on the development
and implementation of franchising and store-partnerships for fashion
and
footwear in the field of mono-brand, multi-brand and shop-in-shop
concepts. Local and internationally renowned experts will participate
as conference speakers. The tentative program of the conference
is now accessible on the Internet under the address www.prestige-dubai.com.
“A major aspect of the conference is that leading fashion
and footwear brands will present their individual concepts to create
vertical alliances with the local retail trade” said Ingo
Kloever.
According to
planetfair, the third edition of PRESTIGE will attract again some
160 European and internationally renowned brands of menswear, womenswear,
childrenswear, lingerie, footwear and accessories to Dubai. Last
collections for the season
Spring/Summer 2006 will be displayed on a floor space of 4 000 square
meters. The trade fair will be structured into country pavilions
incorporating exhibitors from Austria, Australia, Belgium, Canada,
Denmark, France, Finland, Germany, Hong Kong,
Italy, Lebanon, Mexico, Netherlands, Portugal, Sweden, Switzerland,
Turkey, United Arab Emirates, United Kingdom, and the USA. A series
of catwalk shows will highlight the event. PRESTIGE will not be
open to the public and is strictly reserved for
professionals from the fashion and footwear trade.
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