TriActive America Announces Successful Major Sale to Royal Caribbean International

Released on = July 12, 2005, 11:20 am

Press Release Author = Joanne Eglash

Industry = Consumer Services

Press Release Summary = The nation’s leading outdoor fitness equipment company, TriActive America, works with one of the world’s largest cruise lines to design an outdoor fitness area

Press Release Body = TriActive America (www.triactiveamerica.com), the nation’s leading outdoor fitness equipment company, announced today a successful sale to Royal Caribbean International. The equipment, which includes back-stretch and back
extension machines, sit-up benches and Air Walkers, is installed on the line’s recently renovated ship, Enchantment of the Seas, as part of a top-deck vitality course.

Royal Caribbean International representatives sought the expertise of TriActive America in every aspect of this project, including designing and creating
instructional signs showing passengers how to stretch and perform various exercises.

“Royal Caribbean’s executive management deserves a commendation for incorporating fitness into their passengers’ lives on the ship. It is admirable that they care about the health and well-being of their guests in this way,” said TriActive America CEO James P. Sargen. “It’s the perfect vacation: cruising far out to sea and having the opportunity to enjoy exercising out in the open on this beautiful ship.”

“We pride ourselves on providing our guests with a variety of ways to stay active and challenge themselves while on a Royal Caribbean cruise, from our fleetwide rock-climbing walls to the new vitality course on Enchantment of the Seas,” said Charly McDonald, Manager, Guest Activities for Royal Caribbean International. “Partnering with TriActive America was a natural choice to ensure we could offer the quality experience our guests have come to expect.”

About TriActive America
Headquartered in San Luis Obispo, Calif., TriActive America specializes in providing outdoor fitness equipment for all ages and fitness levels. For example, a resort, community, or townhouse association might want to design a walking or
fitness trail around the grounds, with strategically placed fitness stations. These fitness stations contain signs explaining how to use the equipment, ranging
from cardiovascular to strength-training apparatuses. A city park could create a "fitness zone" with the equipment, in contrast, a university might want to set up a fitness area or fitness challenge course for their staff and students . In addition, many homeowners have incorporated exercise into their daily lives by
installing TriActive America exercise equipment in their backyards.

Web Site = http://www.triactiveamerica.com

Contact Details = TriActive America
3421 Empresa Drive, Suite D
San Luis Obispo, CA
93401
phone: 800-587-4228
email: jeglash@triactiveamerica.com