Accela Communication's Selected As 2005 MITX Awards
Finalist - inBanner Webcast Recognized as One of New England's Best
Released on = September 29, 2005, 1:16 pm
Press Release Author = Ann Roskey, Accela Communications, Inc.
Industry = Advertising
Press Release Summary = Accela Communications today announced its AccelaCast
inBanner program, "The Future of Innovation is Open" has been selected as a finalist
in the "Use of Rich Media in Branding or Direct Response Campaign" category for The
10th Annual MITX Awards. Produced by the Massachusetts Innovation & Technology
Exchange, the MITX Awards recognize excellence in the creation of interactive
technologies designed, produced or developed in New England.
Press Release Body = SOUTHBOROUGH, MA (September 29, 2005) - Accela Communications
today announced its AccelaCast inBanner program, "The Future of Innovation is Open"
has been selected as a finalist in the "Use of Rich Media in Branding or Direct
Response Campaign" category for The 10th Annual MITX Awards. Produced by the
Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence
in the creation of interactive technologies designed, produced or developed in New
England.
AccelaCast inBanner is an exciting new method of delivering long form multi-media
communications directly through banner advertising placements. Due to the
architecture and hosting constraints that many content delivery platforms impose,
traditional on-demand rich media or webcast programs require that the viewer is
pulled to the location of the program. By contrast, AccelaCast inBanner programs are
served directly within any standard banner ad unit on any web site. This unique
approach broadens reach and exposure, and at the same time allows content to be
delivered in the context of an editorial environment that viewers are most
comfortable with.
Bill Reinstein, President and CEO of Accela Communications commented, "We are
thrilled to have our AccelaCast inBanner program selected as a finalist in these
prestigious awards. AccelaCast inBanner stands out because of its ability to engage
visitors who increasingly want meaningful content that is respectful of their time,
intelligence and interests. Distributing long-form video communications through
banner units with AccelaCast inBanner, places information in the context and
convenience of an editorial environment that viewers are most comfortable with.
This translates into increased information absorption, retention and sales action."
"This is a special milestone for the organization and the commercial internet
industry as a whole, both of which have seen significant change, myriad successes
and unprecedented growth over the past decade. As technology advances, we will be at
the forefront of those advancements." said Kiki Mills, Executive Director of MITX."Our awards finalists continue to raise the bar and their work is a true testament
to how interactive technology has become a core technology for businesses across all
industries, nonprofits and educational institutions."
Accela Communications will be recognized with the other finalists at a gala awards
ceremony traditionally attended by over 800 of the region's top interactive
technology and business professionals. Winners will be announced at the ceremony in
the Boston Copley Place Marriott on Wednesday, November 2nd. Tickets can be
purchased at www.mitxawards.org.
About Accela Communications
Accela Communications provides web-based services that accelerate sales and business
growth for customers and partners across a wide range of industries -- from
information technology to healthcare, financial, and other market sectors. Accela
generates actionable results through the AccelaCast(tm) on-demand rich media
platform and suite of services, the AccelaWorks(tm) web response management system
and the ITworld.com(r) Site Network. Accela has been in the business of creating
on-demand webcasts and rich media marketing from the earliest stages of use on the
internet & is based on the design philosophy that a platform should encourage
exploration and interaction with program content to deliver a lasting impact that
reinforces messaging and branding. For more information, please visit
http://www.accelacommunications.com.
About MITX
The Massachusetts Innovation & Technology Exchange (MITX) accelerates business
opportunities and professional development for those who seek to create business
advantage through the innovative application of technology and services. Serving
more than 2,500 members from multiple industries including Internet, interactive
marketing, healthcare, and financial services, MITX is the region's premier
association for thought leadership, technology trends, building business
relationships and professional training and development. MITX also offers its
members the chance to promote their companies to targeted audiences through
sponsorships, speaking opportunities and networking. MITX is headquartered in
Cambridge. For more information please go to www.mitx.org.
For More Information Contact:
Ann Roskey
Vice President, Marketing & Audience Development
Accela Communications, Inc.
ann_roskey@accelacommunications.com
508.303.9704
Web Site = http://www.accelacommunications.com
Contact Details = Ann Roskey
Vice President, Marketing & Audience Development
Accela Communications, Inc.
ann_roskey@accelacommunications.com
508.303.9704
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