Bedford
at Falls River Two Years Ahead of Planned Sellout Date
Released on
= September 19, 2005, 1:29 pm
Press Release
Author = LA&M
Industry = Real
Estate
Press Release
Summary = Raleigh's
top selling master-planned community, Bedford at Falls River, is
currently several years ahead its sales predictions. The Wakefield
Development Company community - a Traditional Neighborhood Development
(TND) community - was the 2004 NCHBA Community of the Year.
Press Release
Body = RALEIGH, N.C. -- Wakefield Development Company of Raleigh
began developing Bedford in 2001. Initial plans estimated the community
would be selling new homes until 2010. But for Bedford at Falls
River, home sales have increased significantly every year, and the
community now predicts a 2008 sell out for homes, including the
build out of all commercial areas.
Economic health
and job availability in the Triangle are creating more opportunities
for new home communities in general, but Bedford has established
itself as the leader in Wake County for a reason. The sales pace
at the community is credited to the upfront investment made by Wakefield,
according to John Myers, President of
Wakefield Development Company. "The investment was a catalyst
to its quick growth. It enabled us to construct amenities within
the first three years, making the community much more appealing
to residents from the start," he said.
Four years ago,
developers did not anticipate a master-planned community in the
Triangle to be this successful, this fast. Because of the difficulty
for the real estate community to accept the Traditional Neighborhood
Development (TND) concept, Wakefield Development Company needed
to convince realtors and homebuilders of its
potential. "We needed our homebuilders to change some of their
typical homebuilding practices in order to blend home designs with
the atmosphere of the neighborhood," explained Myers.
It’s not
just Bedford that’s growing. Wakefield Plantation, another
master-planned community by Wakefield Development Company, is keeping
pace with Bedford in home sales for the year. Although both communities
are the top sellers in Wake County, the rate of Bedford’s
growth stands out.
Wakefield has
averaged 245 sales per year since 1998, and Bedford averages 253,
but it took Wakefield Plantation six years to break 300 home sales,
a feat Bedford accomplished in only its second full year. Bedford
at Falls River led Wake County in sales last year with 368, and
is on pace to surpass that mark this year. Bedford has sold over
200 homes within the first six months of 2005, and is on pace to
surpass 400 new home sales for the year.
Myers believes
today’s homebuyers are investing not just in newly constructed
homes, but also the communities that these homes are built in. "The
savvy buyers are looking for more than a house when purchasing.
They are shopping for neighborhoods that will enhance their daily
lives. They want to promote a sense of community, not
deprive themselves of contact with others."
Being two years
ahead of pace, Wakefield Development Company can plan on developing
its commercial Town Center within the community much sooner, offering
current residents those additional benefits well ahead of schedule,
making the community a greater draw for new potential home buyers.
"Bedford
at Falls River offers a way of life, it supports community involvement,
recreation and a more active lifestyle. Today’s buyer is more
educated about what that investment will bring in the future,"
said Myers.
ABOUT BEDFORD
AT FALLS RIVER
Bedford at Falls River, a Wakefield Development Company community,
revives the traditional neighborhood setting and atmosphere while
combining modern conveniences of today’s homes. For more information
about the community, please visit www.BedfordTradition.com, call
919-792-0100, or visit the Welcome Center at 4390 Falls River Ave.,
Raleigh, NC 27614.
ABOUT WAKEFIELD
DEVELOPMENT COMPANY
Wakefield Development Company is the Triangle’s largest developer
of residential communities, with a portfolio that includes over
14,000 home sites. In addition to the 2004 NCHBA Community of the
Year, Bedford at Falls River, the company has six other communities
under development across the Raleigh-Wake County market, including
Wakefield Plantation, Eagle Ridge, Edgewater, Cornerstone, Delta
Ridge and Twin Lakes. Wakefield has also begun development of Mackintosh
on the Lake, a new 612-acre community between I-85/I-40 and Lake
Mackintosh in Burlington, and will begin development of two new
communities, Renaissance Park and Twelve Oaks. For more
information, call 919-556-4310, visit www.WakefieldCommunities.com,
or email info@ wakedev.com.
# # #
Web Site = http://www.BedfordTradition.com
Contact Details
= MEDIA CONTACT: Zach Mazefsky
FOR: Wakefield Development Company,
Bedford at Falls River
252-514-2211
zach @littletonadvertising.com
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